Super White Detergent: Dark room
Astonishingly Bright White
Advertising Agency: Fortune Promoseven Riyadh Saudi Arabia
Executive Creative Director: Ahmad Beck
Art Director: Ahmad Beck
Photographer: Steve Kozman, Mini Me Production
Copywriter: Ahmad Beck
Title: Dark Room


20 Comments
great concept! love the idea.. beautifully done
::: ymmij :::
Very clever idea. nice one
Nice idea but i dont like the expression on his face, it looks too fake.
Bravo, bravo, besides the nice idea, I liked also that you used a real talented photographer for both the talent and the guy who shot the picture.
astonishingly bright idea..! tough one..
good
great wouldn't give this ad justice, nicely crafted beautfully thought off and smartly executed well done AB
great wouldn't give this ad justice, nicely crafted beautfully thought off and smartly executed well done AB
great wouldn't give this ad justice, nicely crafted beautfully thought off and smartly executed well done AB
Amazing. but I wonder if normal people would understand this concept .. normal as in, you know, who doesn't know what happens in a dark room :D
Smart.
I think people from Fortune Promoseven Riyadh Saudi Arabia should stop commenting on their own work. this is a done to death idea. White teeth/cloth that's glows/blinds the photographer. These guys just filpped it into a dark room. Whats the big deal.
People are smart enough to notice that the people from the agency have commented. not even one says.. its ok... or its a normal ad... or I hate it.
well I'll be the first one to say it.
DONE TO DEATH. Don't like.
ideas....30 minutes nahi toh free.
like the idea and the art direction, nice guys
Ahmed Bahaa
http://behance.net/bahaa
http://www.Shing0o.deviantart.com
old but i like it
good one
Nice idea... very smart. I think it's one of the wittiest and "whitiest" ads of this year. :)
nicely executed...
Well done
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
Smart execution of a cool idea.
very nice idea, but maybe the new digital generation won't get it :)
great job, keep it up..
TAMER SAMY
www.leapstudios.net