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21 comments

da14u's picture
da14u
7 pencils

great concept! love the idea.. beautifully done

greystonemiller's picture
greystonemiller
7 pencils

Very clever idea. nice one

Davai's picture
Davai
612 pencils

Nice idea but i dont like the expression on his face, it looks too fake.

Guest's picture
Guest

Bravo, bravo, besides the nice idea, I liked also that you used a real talented photographer for both the talent and the guy who shot the picture.

Guest's picture
Guest

astonishingly bright idea..! tough one..

Guest's picture
Guest

good

Guest's picture
Guest

great wouldn't give this ad justice, nicely crafted beautfully thought off and smartly executed well done AB

Guest's picture
Guest

great wouldn't give this ad justice, nicely crafted beautfully thought off and smartly executed well done AB

zizou77's picture
zizou77
26 pencils

great wouldn't give this ad justice, nicely crafted beautfully thought off and smartly executed well done AB

ehabm's picture
ehabm
3 pencils

Amazing. but I wonder if normal people would understand this concept .. normal as in, you know, who doesn't know what happens in a dark room :D

Meshrum's picture
Meshrum
281 pencils

Smart.

kalpesh78's picture
kalpesh78
2580 pencils

I think people from Fortune Promoseven Riyadh Saudi Arabia should stop commenting on their own work. this is a done to death idea. White teeth/cloth that's glows/blinds the photographer. These guys just filpped it into a dark room. Whats the big deal.

People are smart enough to notice that the people from the agency have commented. not even one says.. its ok... or its a normal ad... or I hate it.

well I'll be the first one to say it.
DONE TO DEATH. Don't like.

ideas....30 minutes nahi toh free.

Shingo's picture
Shingo
406 pencils

like the idea and the art direction, nice guys

Hiperion's picture
Hiperion
3138 pencils

old but i like it

prabodh's picture
prabodh
16 pencils

good one

dustin hoffman's picture
dustin hoffman
2 pencils

Nice idea... very smart. I think it's one of the wittiest and "whitiest" ads of this year. :)

Sagon's picture
Sagon
4 pencils

nicely executed...

alexander_bickov's picture
alexander_bickov
3279 pencils

Well done

vcash4u's picture
vcash4u
6 pencils

Smart execution of a cool idea.

tamer samy's picture
tamer samy
683 pencils

very nice idea, but maybe the new digital generation won't get it :)
great job, keep it up..

AD-rian's picture
AD-rian
261 pencils

I get it, but it's a bit contrived. It's not like the white coat suddenly shines light after being washed.

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