12 comments

postman's picture
postman
951 pencils

Err... so he "locked" a squid in his head, right? Well, ok...

Beatboxer's picture
Beatboxer
1519 pencils

And so he became the Squid-Man, a new breed of Super-Hero-kind-of-thing.

*sigh*

closed's picture
closed
18 pencils

I think the idea was the bad smell that comes from not well locked food, I like the advert, very funny!

teenie's picture
teenie
1894 pencils

The idea is nice - it's the line that's throwing it all off. A smell doesn't get locked in your nose, it gets stuck in your nose. So it's hard to make the connection with 'lock' straight away.

Ravages's picture
Ravages
842 pencils

Having squid and other animals growing out of one's nose and ear is socially acceptable now. Teenie says so.

teenie's picture
teenie
1894 pencils

Only if you've a wedge of lemon in your mouth.

theassailante's picture
theassailante
234 pencils

that's frickin' davey jones after a shave man..

hadrianapolis's picture
hadrianapolis
733 pencils

oouuh... awful. abhorrent art direction.

afterbyrne's picture
afterbyrne
215 pencils

I think its really clever but agree the line is a bit of an after thought.

mrtalented's picture
mrtalented
2175 pencils

very nice photo

dreamer_'s picture
dreamer_
161 pencils

excelente dirección de arte.

velle's picture
velle
1550 pencils

a bent visual that supports a straight line like 'lock it in the right place'
what's the worst that could happen to you/what's the worst experience you'd be stuck with if you didn't lock it in the right place.
*then think of a interesting way to express it figuratively

hmmm. the visual and the line don't connect.

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