Super Bonder: Ballerina

Advertising Agency: Ars DDB, Venezuela
Creative Director: Daniel Oliveira
Photographer: Claudio Napolitano
Published: December 2008

Related videos by Shutterstock

59 comments

federo's picture
federo
781 pencils

great

Guest's picture
Guest

done

Barkach's picture
Barkach
199 pencils

done? where?

    mitchelle2child's picture
    mitchelle2child
    87 pencils

    Good Thinking

    Guest's picture
    Guest

    Cannes!
    Trust me.

    Guest's picture
    Guest

    Trust ME, there is a problem with the logic. How does glue PREVENT something from breaking?

    sneakyhands's picture
    sneakyhands
    1857 pencils

    good point. they seem to be going for the LIKE IT NEVER HAPPENED angle, but the executions are leaning more towards the PREVENTION side. honestly, it just feels like award fodder -- the same formulaic "award winning" style of the past decade. do consumers really respond to ad-porn?

    wildbore's picture
    wildbore
    749 pencils

    yes!

    Wordnerd's picture
    Wordnerd
    6662 pencils

    you are so right, dude. 'like it never happened' would have been the perfect line! i think then it would even work for consumers. now it's just wrong

    gmint7's picture
    gmint7
    2685 pencils

    :::J:::

    Wordnerd's picture
    Wordnerd
    6662 pencils

    Yes, that's what i meant. too bad

    eldeadevis's picture
    eldeadevis
    306 pencils

    Agreed! this campaign is wrong. The figure WILL break first, and then the product may act.

    Saadi's picture
    Saadi
    53 pencils

    LOVE IT!

    corndogfuneral's picture
    corndogfuneral
    1053 pencils

    Nice. Still a mixed message but nice.

    Guest's picture
    Guest

    bueno eh!!!!

    Tonits's picture
    Tonits
    349 pencils

    No me gusta mucho...

    Guest's picture
    Guest

    este es el que más me gusta! buena daniel!

    dsklan's picture
    dsklan
    1927 pencils

    ad is shit, but the packshot is really cool!
    10pts for the packshot

    Guest's picture
    Guest

    Bellissima!!!

    regrat's picture
    regrat
    302 pencils

    that is wat i was tlaking about.

    čeprav nima artistične vrednosti pejnterja :-)

    ---
    I would never promote Coca Cola.

    --
    I would never promote Coca Cola.

    Ed Mintone's picture
    Ed Mintone
    585 pencils

    And the line helped

    elnietodeNicho's picture
    elnietodeNicho
    360 pencils

    This one was better just for the line.

    "two more points, i'm a rich guy"

    regrat's picture
    regrat
    302 pencils

    this really reminds me on a thing from the exebition, will find it.

    but apart from that, it is wery nice!

    ---
    I would never promote Coca Cola.

    --
    I would never promote Coca Cola.

    Ed Mintone's picture
    Ed Mintone
    585 pencils

    And the line helped

    Guest's picture
    Guest

    love this!

    Guest's picture
    Guest

    Que bueno se da el trucho en abril... JWT, Leo Burnett, Ars DDB. Faltan la Fumigadora de Publicis y estamos listos... jejeje

    Guest's picture
    Guest

    Todas la agencias hacen truchos, inclusive Almap...

    Sera que no trabajas en una de las buenas agencias...

    Gualcor's picture
    Gualcor
    972 pencils

    buen trucho

    good truchation

    --
    Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
    http://www.facebook.com/gualcor

    Mantufayo's picture
    Mantufayo
    580 pencils

    Muy bueno! me encanta el texto.

    Guest's picture
    Guest

    Magnifica ejecucion. Direccio de arte y retoque especatculares. La idea muy gastada. El recurso de las figurillas o adornos para superbonder, es lo que era el fuego para la salsa picante.

    Guest's picture
    Guest

    you guys are TOO ANALIZING the add. people who's not advertisers don't do it. they try to get it, and they laugh.
    the concept is to show that objects DONT have a parachute not to break. so, as long as they don't have it, when they broke they could choose the glue.

    i liked it.

    Guest's picture
    Guest

    You're so wrong it's not even funny. We analyze here so that the laymen don't have to. People who are not in advertising don't give a shit about ads. They don't care if they get it or not. They flip the page and keep looking for their article or staring at the pretty pictures. They have other things on their minds. They are not there for the ads. That is why it's imperative that ads are simple, clear, and make sense with no confusion whatsoever. The viewing public already don't give a shit so you can't afford to confuse them with convoluted messages or expecting them to work to "try to get it". They will NOT waste their time. And when that happens, opportunity missed--client's money wasted! It's much to easy for the viewing public to flip the page and reward the ads they CAN understand immediately, with their laughter and or approval.

    Guest's picture
    Guest

    Yup, another one that thinks the "viewing public" is stupid.
    Yes, they dont have time but they do have a brain, so simple clear and make sense i dont think its that imperative. If it catches their attention they WILL try and get it
    - vlastyr

    Guest's picture
    Guest

    Don't twist my words. I never said the viewing public was stupid. There is a big difference between people being stupid and people not caring. What I said is "they don't give a shit, they don't care, and they have other things on their mind." That's a loooooong way from saying they are stupid. One has nothing to do with the other. And if you weren't so busy twisting my words you would see I was pretty clear about that. Next time, pay attention and maybe keep your comments to the ad, rather than making false accusations about the commenters.

    gmint7's picture
    gmint7
    2685 pencils

    :::J:::

    Agree with you mate,
    ignorance is different thing than plain dumb... he thinks they are the same...
    For the parachute i think people get it VISUALLY in 0.5 seconds, but for the other two, it's really hard for dumb people (even worse if they are ignorant = don't give shat)
    Vlastyr, we are here to analyze (i assume we all are into adv).. so that we can help or learn from each others opinions (and mistakes). Yes there are always some smart-ass who thinks he know everything and write blunt comment, but that guy here is giving a good constructive opinion.. ,drop that attack..

    :::J:::

    Guest's picture
    Guest

    y el director de arte de esta pieza quien es... la hizo solo daniel, pensó todo él sólo...

    Guest's picture
    Guest

    vamos a hacerle un grupo en facebook para jalarle bolas mejor...

    Guest's picture
    Guest

    very cool guys.
    Love this campaign.

    eldeadevis's picture
    eldeadevis
    306 pencils

    This campaign is wrong. Figures will break, the product won´t stop that. It is a huge overpromise. Product may reppair them, but they will break. This is forced, and way overpromising. Or does this product prevents objects from breaking???

    AXAY555's picture
    AXAY555
    578 pencils

    how many girls did get after using AXE none... this is advertising
    ur talking too obvious but d ad isn't...

    "there is art in everything"

    pork_eater's picture
    pork_eater
    662 pencils

    Overpromising.
    Wasn't it what your mother were told ?

    Guest's picture
    Guest

    Very nice.

    Guest's picture
    Guest

    Pronto Publicis tendra unos truchos descarados, y no para la fumigadora, preparate!!
    D.C.

    Cathy Watts's picture
    Cathy Watts
    21 pencils

    I wish I thought of it! That is great.

    Guest's picture
    Guest

    Confusing ad.

    premc's picture
    premc
    917 pencils

    NICE !

    radical

    Guest's picture
    Guest

    Like.

    Carlos Garcia's picture
    Carlos Garcia
    846 pencils

    This one is the only one that resonates with me. The others feel a bit forced. This one, i like it a lot!
    Good work.

    CG

    rainman's picture
    rainman
    267 pencils

    There is another glue ad out there with images of broken objects and the glue tube is shown at the bottom resembling a rewind button. I think that was a more effective campaign than this one. I would bet that this idea came from that.

    Javier Ramírez's picture
    Javier Ramírez
    1245 pencils

    Endemoniadamente bueno, felicitaciones!!!
    Pero en mi opinión, es el único que funciona de toda la campaña.
    Los elementos adicionales que acuden "al rescate" en los otros dos avisos, ya los hace diferentes, rompen la línea.

    http://javoramirez.wordpress.com/

    Chief Creative Director Nexus BBDO

    Guest's picture
    Guest

    Daniel solo contra el mundo? y el director de arte? y el redactor?

    Guest's picture
    Guest

    LES ASEGURO QUE AHI ESTA LA MANO DE EUGENIO REYES Y JUAN CARLOS VALERO... ME CORTO UNA BOOOO....... UNA PIEZA EXTRAORDINARIA

    Guest's picture
    Guest

    Cual es el nombre del Director de Arte y del Creativo??????

    Guest's picture
    Guest

    Nice.. Very Good Work

    Guest's picture
    Guest

    a mi me gusta.
    no creo que sea un trucho, me parecio verla publicada.
    creo que la pieza del bombero es la mas floja en direccion de arte. pero en general estan muy bien
    suerte en cannes

    capywriter's picture
    capywriter
    5511 pencils

    My first thought... brilliant.
    But then I realized the insight is wrong. The glue might fix the figurine to make it one piece again... but it won't help the figurine to come down in one piece when it falls.
    I don't think I'm overanalyzing this. There's just something wrong with the way of thinking behind it. Fix that!

    capywriter's picture
    capywriter
    5511 pencils

    ... unless these ads say that the glue fixed it so well, it's like the figurines did fell and something broke there fall so it's like nothing happened to them at all.
    Hmm... pretty complicated way of thinking.

    Guest's picture
    Guest

    they all have a point, the object must break first. The glue won´t stop it from breaking.

    Post new comment

    Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
    Log in or register to post comments