Supa Shake: The refueling plane
Advertising Agency: Clemenger BBDO Melbourne, Australia
Executive Creative Director: James McGrath
Creative Director: Ant Keogh
Art Director: Russel Fox
Copywriter: Ant White
Agency Producer: Mary Darzi
Photographer: Mat Baker
Head of Art: Musonda Katonga
26 Comments
Words alone couldn't describe my resentment for this ad.
:: Choose your words wisely or I'll stab you with a point of view ::
:: Put your ears against the ground so i can walk over what you heard::
Well spoken IT-IS-I. Lee agrees.
Is that brown milky stuff coming from the plane's toilet?
Dear God.
please tell me this is a joke.
advertising in Australia seems to be as bad as in Germany! slapstick
you forgot italy....
Having it all over the front of his shirt... *very* classy..... Is that supposed to suggest that the target market is nothing but teenage slobs?
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No, I am not a media buyer.
Are you sure you're not a media buyer?
I think German advertising is rather decent recently, with agencies like Nordpol, Serviceplan, Kolle-Rebbe and Red Rabbit. But back to Australia: This ad is stupid. But, on the other hand, original. And: It is not rying very hard to be clever. So, I think it's a 5 out of 10. Better than the Chilian Scrabble campaign that sells noting, is complicated and for a product that isn't even sold anymore.
I agree that the Scrabble ads in question are pretty dumb, but the game is still on the market.
Clever. Smart. I like it a lot.
Piet, what you see in your award books is not what you see on the streets and magazines of Germany. Get what im saying?
Gurgle, gurgle, gurgle, blrp, grrrrb!
www.storytellerscreative.com
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no!
yes!
ESTO NO ES MÁS QUE UNA MAMARRACHADA!!
que mal
The shit just hit the fan.
chocolate aside, i don't know if i like the idea. 'fill up don't stop' makes me think that someone has supa shake in their workout water bottle, or handed to them while running a marathon (vomit!). i would like to know more about what's so 'supa' about this shake. it's obviously not a lot of chocolate taste. protein? vitamins? meth?
ewwww...
Incredible, though now I'd never buy the product.
ide bego!
http://ferdi-rizkiyanto.blogspot.com/
this is a joke!!, sure it is!!
What a f&*k is this shit?????????? about?
dclxvi
bullshit, surely this did not make it into a magazine, unless it was Kenny's World Toilet Magazine
Sad! The very same agency does amazing work for better known brands.
This one isn't so well known - and this is what the have come up with?