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The refueling plane

Agency: 
Published/Aired: 
December 2008
Description: 
Advertising Agency: Clemenger BBDO Melbourne, Australia
Executive Creative Director: James McGrath
Creative Director: Ant Keogh
Art Director: Russel Fox
Copywriter: Ant White
Agency Producer: Mary Darzi
Photographer: Mat Baker
Head of Art: Musonda Katonga

Comments (25)

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Highest Rated

Guest's picture
Guest

Sad! The very same agency does amazing work for better known brands.

This one isn't so well known - and this is what the have come up with?

iT-iS-i's picture
iT-iS-i
Activity Score 1721

Words alone couldn't describe my resentment for this ad.

:: Choose your words wisely or I'll stab you with a point of view ::

:: Put your ears against the ground so i can walk over what you heard::

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Well spoken IT-IS-I. Lee agrees.

Guest's picture
Guest

Is that brown milky stuff coming from the plane's toilet?

vinniepee's picture
vinniepee
Activity Score 5

Dear God.

please tell me this is a joke.

justpassingby's picture
justpassingby
Activity Score 1368

advertising in Australia seems to be as bad as in Germany! slapstick

picopalqlea's picture
picopalqlea
Activity Score 999

you forgot italy....

SeanMartin's picture
SeanMartin

Having it all over the front of his shirt... *very* classy..... Is that supposed to suggest that the target market is nothing but teenage slobs?

--------------------------

No, I am not a media buyer.

Guest commenter's picture
Guest commenter

Are you sure you're not a media buyer?

Piet's picture
Piet

I think German advertising is rather decent recently, with agencies like Nordpol, Serviceplan, Kolle-Rebbe and Red Rabbit. But back to Australia: This ad is stupid. But, on the other hand, original. And: It is not rying very hard to be clever. So, I think it's a 5 out of 10. Better than the Chilian Scrabble campaign that sells noting, is complicated and for a product that isn't even sold anymore.

ackattak's picture
ackattak
Activity Score 396

I agree that the Scrabble ads in question are pretty dumb, but the game is still on the market.

jimkuz's picture
jimkuz
Activity Score 410

Clever. Smart. I like it a lot.

justpassingby's picture
justpassingby
Activity Score 1368

Piet, what you see in your award books is not what you see on the streets and magazines of Germany. Get what im saying?

STRTLRS's picture
STRTLRS
Activity Score 1601

Gurgle, gurgle, gurgle, blrp, grrrrb!

www.storytellerscreative.com

---------------
I think, therefore... yeah.

Guest commenter's picture
Guest commenter

no!

Ed Mintone's picture
Ed Mintone
Activity Score 585

yes!

Guest commenter's picture
Guest commenter

ESTO NO ES MÁS QUE UNA MAMARRACHADA!!

Guest commenter's picture
Guest commenter

que mal

CJR785's picture
CJR785
Activity Score 50

The shit just hit the fan.

sneakyhands's picture
sneakyhands
Activity Score 1857

chocolate aside, i don't know if i like the idea. 'fill up don't stop' makes me think that someone has supa shake in their workout water bottle, or handed to them while running a marathon (vomit!). i would like to know more about what's so 'supa' about this shake. it's obviously not a lot of chocolate taste. protein? vitamins? meth?

ninjak's picture
ninjak
Activity Score 76

ewwww...

oopsie_dum_didly's picture
oopsie_dum_didly
Activity Score 91

Incredible, though now I'd never buy the product.

Guest commenter's picture
Guest commenter

this is a joke!!, sure it is!!

NomadDCLXVI's picture
NomadDCLXVI
Activity Score 443

What a f&*k is this shit?????????? about?

dclxvi

Guest's picture
Guest

bullshit, surely this did not make it into a magazine, unless it was Kenny's World Toilet Magazine

Guest's picture
Guest

Sad! The very same agency does amazing work for better known brands.

This one isn't so well known - and this is what the have come up with?

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