Sunsilk Straight Hair: Drama

Easy straight hair.

Advertising Agency: JWT, Casablanca, Morocco
Creative Director: Nicolas Geahchan
Art Director / Illustrator: Sirine Sabbah
Copywriters: Sirine Sabbah, Elias Yata
Other additional credits: Ghizlane Amouzai
Published: February 2009

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12 comments

Guest's picture
Guest

Awful pun, awful illustration.

Guest's picture
Guest

It looks like a Picasso

CurryJ's picture
CurryJ
955 pencils

Is it a pun?

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I think; therefore I am

Guest's picture
Guest

I would hand those as the paintings, though...

Ravages's picture
Ravages
842 pencils

Not bad, IMO. But then, a naked woman, even if just a pencil sketch of one, is interesting.

C
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http://cc-portfolio.blogspot.com

TRICKY's picture
TRICKY
3935 pencils

i do not want to comment on the quality of illustration i mean come on a child can do better than this but i will comment on the idea itself
why on earth should i use the product when i can iron my hair ....did i say iron my hair?

"just commenting to gather points i love free drinks"

The man who stops advertising to save money is like the man who stops the clock to save time

StarlaY's picture
StarlaY
310 pencils

Back in 60s women used to iron their curly hair to gain the straight look. I assume that's why they said "save the drama for grandma"

“Inspiration exists, but it has to find us working.” Picasso.

“Inspiration exists, but it has to find us working.” Picasso.

icanthink's picture
icanthink
270 pencils

wtf????

sebarestless's picture
sebarestless
116 pencils

the eternal absurd alternative saved by a twist in the art direction and a quite good punch-line.

Guest's picture
Guest

Hi,

The illustration is certainly inspired by Picasso and there are 3 lines with 3 visuals, maybe does it give more sens to see them together ?

Guest's picture
Guest

nice art direction, it certainly demonstrates the drama behind hair straightening.

Guest's picture
Guest

nice art direstion

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