Sunsilk Straight Hair: Desperate

Easy straight hair.

Advertising Agency: JWT, Casablanca, Morocco
Creative Director: Nicolas Geahchan
Art Director / Illustrator: Sirine Sabbah
Copywriters: Sirine Sabbah, Elias Yata
Other additional credits: Ghizlane Amouzai
Published: February 2009


Guest's picture

I really dislike this campaign, primarily because the idea is poorly executed- the images are aesthetically bland.

While the style reminded me of the paintings on jars from ancient Greece (probably due to the background), there was not much done creatively to catapult the campaign beyond plain. The taglines are cheesy and terribly annoying as well.

This, sadly, is what happens when there is a disconnect between the idea and the execution.

Ravages's picture
842 pencils

Well, yes, the lines are cheesy and the wordplays horrible. But I think it adds to rather than subtracts from the idea. If you take comic situations, you can use comic/cheesy lines, no?

TRICKY's picture
3950 pencils

a "desperate" attempt to create a print ad

"just commenting to gather points i love free drinks"

The man who stops advertising to save money is like the man who stops the clock to save time

NastyJester's picture
744 pencils

Essentially it all boils down to another "there are easier ways to..." ad, that equates the consumer to a moron.

mitchelle2child's picture
87 pencils

Lovely Campaign

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