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17 comments

henrique/brasil's picture
henrique/brasil

great ad, good art direction....

Kyle's picture
Kyle

The typography doesn't denote "strong" to me. Nor does it really say "hair." It sort of says, "Hey, someone wrote on this ad."

Zulu's picture
Zulu
84 pencils

Nice.

GrandChamp's picture
GrandChamp
97 pencils

badass

puck's picture
puck
70 pencils

tight ad. gotta echo kyle's thoughts here, though. the typography could be much, much better (and more clear).

dopppsy's picture
dopppsy
67 pencils

strong concept. a tough one to execute, maybe. took me a while to get the funda that the shoelace was replaced by a strand of hair. it is so, right?

Guest's picture
Guest

dude, that's a clear ad. why are you so unsure. if anything, it's the typo that's been neglected. no thought went into the typo at all. i'm not sure if this is an indian ad, but most indian ads screw up on typography. when will it dawn that fonts speak a language too, that fonts have character too?

ivan's picture
ivan

According to credits it is Polish.

Ivan Raszl, admin of AotW

Guest's picture
Guest

The typo is bad. But I appreciate that the team tried to do something different. It's a process. It's a process.

Comme's picture
Comme

Yawn... nothing new.

MADE in the USA's picture
MADE in the USA
434 pencils

Nice demonstration of strength.
From the point of view of the art I think copy is unnecessary.

Guest's picture
Guest

In my opinion the copy is necessary. The product packshot dont say the benefit of the produtct: make you hair stronger.
I agree the typo is weak, but maybe the AD wanted to represent the hair with it.

abe's picture
abe

oh no.... Logical fallacy. My hair is so strong and i never think it could be droped. But i don't know if you have cut it.

pradeep's picture
pradeep

not bad but.... have some problems think... think... what is you lost this ads

Rocky's picture
Rocky
2 pencils

The concept is good but the execution could be stronger. I think using a work boot would demonstrate even STRONGER hair. I'm one for white space but this ad is too 'washed out' for trying to sell strength. I would've gone with a different typeface, much bolder but just very small right next to the shampoo.

Itsme.'s picture
Itsme.

i think the similar concept have been done before. The one with the dog jaw being strapped with a string of hair.

This one? well..i think the idea is clear enough without the copy attached to it.

partho.sarkar's picture
partho.sarkar
78 pencils

nice...crisp n clear....

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