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17 comments

pinkusfloydus's picture
pinkusfloydus
90 pencils

You ought to be joking.

ivan's picture
ivan

I know... I know.. ;) Do you know who did this campaign?

Ivan Raszl, admin of AotW

pinkusfloydus's picture
pinkusfloydus
90 pencils

No idea mate.

hang-the-dj's picture
hang-the-dj
1262 pencils

'Blue for poofy'? I think they got the colour wrong...

Boony wants a beer's picture
Boony wants a beer
380 pencils

I think 'Get hairapy' is even more disturbing. I really hope that was a client demand and not something that was written by the copywriter.

kakaolu's picture
kakaolu
52 pencils

I think this campaign had a very clear strategic demand and that was to associate each Sunsilk variant with a specific color, strating from a consumer insight. I strongly believe the associations they made in each execution are quotations from the consumer research, and not from some copywriter's sub-concious. And let's not forget that this is a Unilever brand we're talking about. Hence I believe they did quite a good work. Creatively speaking.

deep_tracy's picture
deep_tracy
588 pencils

if that's the case, i will agree with you on that. and the brand managers or research people should take credit for this and not the agency. and the art is just stupid. lazy literal interpretations of the copy. and horrible backgound texture.

hang-the-dj's picture
hang-the-dj
1262 pencils

What? What? What? These have got to be your ads. What the hell are you talking about? "quotations from the consumer research"? Did you do the research? Were you there? Are you the suit on these?

Please explain.

If the idea was to give the client the most boring representation of the research findings then they have indeed succeeded, but certainly not "creatively speaking."

kakaolu's picture
kakaolu
52 pencils

and the website is really funny btw

Rog's picture
Rog
6094 pencils

There's Boony.
Waiting for kre8, Davokus and Sutho...
figured that headline would attract some blokey feedback!

"It's Mabo. It's land rights. It's the VIBE, your honour!"

>>>> That's not an ad. THIS is an ad.

Davosk's picture
Davosk
4833 pencils

Ok, Rog can't resist but it's Davosk. Sounds like something Sir Les patterson might say like "I'm as full as a fairy's phone book." or "As dry as a nuns ....".
Go Saints!

Boony wants a beer's picture
Boony wants a beer
380 pencils

It's from 'The Castle', the greatest Aussie satire ever.

Davosk's picture
Davosk
4833 pencils

Yeah, nice movie, I really loved Chopper with Eric Banner, fan-f***ing-tastic!
I'm not much of a fan of these ads though. The graphic links to hair are irrelevant to me.

kre8's picture
kre8
989 pencils

all comments agreed with.
im just happy that someone finally got the word 'poof' into a headline.
respek.

Rog's picture
Rog
6094 pencils

Yous. Me. Pub. Now.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

>>>> That's not an ad. THIS is an ad.

Corona Raymaker's picture
Corona Raymaker
549 pencils

These are poor!

cpaige88's picture
cpaige88
170 pencils

Really bad. Just... really bad.

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