49 comments

deep_tracy's picture
deep_tracy
588 pencils

eh? ivan, why do you post scams that seem like were done by beavis and butthead?

ivan's picture
ivan

If you want to say something, just say it. ;)

Ivan Raszl, admin of AotW

deep_tracy's picture
deep_tracy
588 pencils

why do you post scams that seem like were done by beavis and butthead?

ivan's picture
ivan

I didn't realize that. Sorry if you don't like it.

Ivan Raszl, admin of AotW

Eugens's picture
Eugens
2630 pencils

i don't think they're scam. and they're great. some people don't understand advertising...

deep_tracy's picture
deep_tracy
588 pencils

sure, it's great. sure, i don't know advertising. ;)

Eugens's picture
Eugens
2630 pencils

how about telling us why you think they're not great? that would have been cooler, it could have been the start of a fruitful discussion. sorry if I offended you.

deep_tracy's picture
deep_tracy
588 pencils

no, you didn't offend me.

first the line 'my hair is so poofy i should stuff my bra with it.' the kind of person i can imagine saying that is a fat white trash woman with no too teeth--or fran drescher.

now the art. just because there's a 'bra' in the headline you will use a bra as the main visual? it's redundant. well, it's just visualizing the though in the headline, it's ugly and irrelevant to the product...

come to think of it, perhaps it totally speaks to the target audience. middle aged not-so-bright american women with poofy hair who stuff their bras?

what's with the low brow figure of speech of this campaign? is targetting white trash america? anyone care to enlighten me?

as to what would be cooler, i have no idea because i have no idea what the brief was for this.

Eugens's picture
Eugens
2630 pencils

I think it's about trying to find a catchy expression that women with those kind of issues (puffy hair) can relate to and smile. If they smile, you've got it, the product will get sold. Because an emotional connection with the target has been made. And the style is absolutely refreshing. Would you have rather seen a top-model with gorgeous hair instead? And a headline like: "Beautiful hair with Sunsilk"? They're refreshing, non-patronizing, genuine target-group connection ads. That's why I like them so much.

deep_tracy's picture
deep_tracy
588 pencils

if that's the case, then it's good. but the visuals are still easy and stupid. the art director should be fired.

Disco Munky's picture
Disco Munky
3900 pencils

try digging up.

Doin' it for the points

deep_tracy's picture
deep_tracy
588 pencils

what?

Disco Munky's picture
Disco Munky
3900 pencils

I was referring to you reverse pedalling skills. Pretty good.

Doin' it for the points

deep_tracy's picture
deep_tracy
588 pencils

i wasn't. i merely admitted that i was wrong, that i didn't understand the objective of the ad, but i'm sticking to my opinion that the art is ugly.

Disco Munky's picture
Disco Munky
3900 pencils

I was just messing with you guy.

Doin' it for the points

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Oh. Hello!
I just wanted to see how
small these boxes could get...

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

..and yes. I'm replying
to my own comment.

deep_tracy's picture
deep_tracy
588 pencils

fun.

hang-the-dj's picture
hang-the-dj
1262 pencils

smaller

hang-the-dj's picture
hang-the-dj
1262 pencils

and smaller

deep_tracy's picture
deep_tracy
588 pencils

i wanna type something really long. but i'm too lazy.

hang-the-dj's picture
hang-the-dj
1262 pencils

what

if

I

did

this?

Eugens's picture
Eugens
2630 pencils

why, oh why would you do that :(

deep_tracy's picture
deep_tracy
588 pencils

because he thought he could. and, indeed, he can.

hang-the-dj's picture
hang-the-dj
1262 pencils

Things were looking a bit too neat.

deep_tracy's picture
deep_tracy
588 pencils

i hope we don't break the internet.

hang-the-dj's picture
hang-the-dj
1262 pencils

Just a few more...

ivan's picture
ivan

Behave kids! ;)

Ivan Raszl, admin of AotW

hang-the-dj's picture
hang-the-dj
1262 pencils

He says, simultaneously joining in and berating!

Rog's picture
Rog
6094 pencils

Um...

>>>> That's not an ad. THIS is an ad.

hang-the-dj's picture
hang-the-dj
1262 pencils

I

hang-the-dj's picture
hang-the-dj
1262 pencils

can't

hang-the-dj's picture
hang-the-dj
1262 pencils

wait

hang-the-dj's picture
hang-the-dj
1262 pencils

any

hang-the-dj's picture
hang-the-dj
1262 pencils

longer

hang-the-dj's picture
hang-the-dj
1262 pencils

to

hang-the-dj's picture
hang-the-dj
1262 pencils

see

hang-the-dj's picture
hang-the-dj
1262 pencils

what

hang-the-dj's picture
hang-the-dj
1262 pencils

will

hang-the-dj's picture
hang-the-dj
1262 pencils

happen

hang-the-dj's picture
hang-the-dj
1262 pencils

oh...

hang-the-dj's picture
hang-the-dj
1262 pencils

no...

ivan's picture
ivan

Clearly these are not made for awards, but for regular moms. This is to sell the product for a change. ;)

Ivan Raszl, admin of AotW

jungleraven's picture
jungleraven
291 pencils

i like it. it leaves me with a positive feelg abt the product. conveys th benefit clearly. however not upto th honorable creative expectations of th ppl here but m sure it works pretty well. expect the line "blue for poofy". secondly, with black background it wud b more lively, stark n product centric (jst a suggestion); th white really kills me.

klaussnow's picture
klaussnow
1675 pencils

i enjoyed the triangle shape all you guys were trying to achieve up there, kudos, pat on the back fo' ya.

... its already been done...

ellehcimeo's picture
ellehcimeo
3522 pencils

thing is, after reading all the comments, it's not clear who the target audience is to everyone. the television campaign features women who appear to be single, in their mid twenties to early thirties. the media buy includes magazines targeted at everyone. (canadian magazines include all the Rogers' line up: Chatelaine, Flare, Chocolat, Pure, LouLou, Home and Garden)
and here, it seems folks think it's for mothers or white trash americans. i'm going to give it a thumbs down for the confusion it's causing. and for the art direction. "U. G. L. Y. You don't have no alibi, you ugly, hey hey, you ugly"

hang-the-dj's picture
hang-the-dj
1262 pencils

Sing it sister!!

Disco Munky's picture
Disco Munky
3900 pencils

I love this ad

Doin' it for the points

Guest commenter's picture
Guest commenter

what the hell a bra doing with hair? am i too dumb to understand this add? i dnt get anything at all

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