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k-rocka's picture
428 pencils

The idea is good, but it would be better if they had of actually took a night shot with a slow shutter speed and gotten that real blur that happens in night shots. This looks too fake - the woman is crisp even though she's moving as fast as the hair.

Conceptual-eyes's picture
1475 pencils

Wrong. The idea was good a few years ago for Nike. For this product it is simply first thought, USP exagerrating shite.

Bye's picture
1468 pencils

Isn't that practically the basis of modern advertising you just called shite.

Blessilda Mok's picture
Blessilda Mok
117 pencils

There's something new in this campaign.

fractalrene's picture
1506 pencils

The credits?

ivan's picture

That reminds me. Do you know who did it?

Ivan Raszl, admin of AotW

fractalrene's picture
1506 pencils


fractalrene's picture
1506 pencils

No, sorry Ivan.

Rolf's picture

i love the copy:)!!!!!!!!!!

RimK's picture
4 pencils

Hello everybody
Many of You gave the example of NIKE that have done it before Sunsilk. But there others ads which have done that. Why did you remember only NIKE?
Do you think that all ads have copied NIKE? If Yes, tell me please what are that ads. I wanna know.

I m interested on this discussion because I'm writing a Memory for stydies. Thanks for the responses.


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