Sunnybrook Hospital: Trauma
This is the collision. This is the ambulance. This is when 36 specialists have 36 minutes to perform the impossible. This is the victim. This is the impossible. That's why it matters.
Advertising Agency: Dentsu Canada, Toronto, Canada
Creative Directors: Glen Hunt, Deborah Prenger
Art Directors: David Glen, Deborah Prenger
Copywriters: Dhaval Bhatt, Glen Hunt
Photographer: Russell Monk
Account supervisor: Sharon Hill
Producer: Winnie Alford (Second Unit)
Assistant producer: Cameron Moffat
Production: Panic & Bob
Director: Russell Monk
Cinematographer: Jordan Eady
Editor: Mariam Fahmy
Online editor: Paul Binney
Internal editor: Kris Robert
Music composer: Grayson Matthews
Online: Lollipop
Sound design: Grayson Matthews
Recording studio: Grayson Matthews
Colourist: Chuck Nosworthy
Published: November 2009
Comments
These longer ads are very smart. Nice job.
ick. too much copy with no payoff. i don't understand. who was questioning whether it mattered or not?
Shocking but effective.
good copy
Brief and intense, I think this "strategy" might work!