Sunnybrook Hospital: Trauma

This is the collision. This is the ambulance. This is when 36 specialists have 36 minutes to perform the impossible. This is the victim. This is the impossible. That's why it matters.

Advertising Agency: Dentsu Canada, Toronto, Canada
Creative Directors: Deborah Prenger
Art Directors: Deborah Prenger
Copywriters: Glen Hunt
Photographer: Russell Monk
Account supervisor: Sharon Hill
Producer: Winnie Alford (Second Unit)
Assistant producer: Cameron Moffat
Production: Panic & Bob
Director: Russell Monk
Cinematographer: Jordan Eady
Editor: Mariam Fahmy
Online editor: Paul Binney
Internal editor: Kris Robert
Music composer: Grayson Matthews
Online: Lollipop
Sound design: Grayson Matthews
Recording studio: Grayson Matthews
Colourist: Chuck Nosworthy
Published: November 2009

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4 comments

Pedestrian's picture
Pedestrian
478 pencils

These longer ads are very smart. Nice job.

kylestebbins's picture
kylestebbins
77 pencils

ick. too much copy with no payoff. i don't understand. who was questioning whether it mattered or not?

silvi's picture
silvi
4172 pencils

Shocking but effective.

Wordnerd's picture
Wordnerd
6662 pencils

good copy

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