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Sunnybrook Hospital: Cardiac

Sunnybrook Hospital: Cardiac
Your rating: None Average: 5.5 (23 votes)

His heart belongs to his wife. That's why it matters.

Advertising Agency: Dentsu Canada, Toronto, Canada
Creative Directors: Glen Hunt, Deborah Prenger
Art Directors: David Glen, Deborah Prenger
Copywriters: Dhaval Bhatt, Glen Hunt
Photographer: Russell Monk
Account supervisor: Sharon Hill
Producer: Winnie Alford (Second Unit)
Assistant producer: Cameron Moffat
Production: Panic & Bob
Director: Russell Monk
Cinematographer: Jordan Eady
Editor: Mariam Fahmy
Online editor: Paul Binney
Internal editor: Kris Robert
Music composer: Grayson Matthews
Online: Lollipop
Sound design: Grayson Matthews
Recording studio: Grayson Matthews
Colourist: Chuck Nosworthy
Published: November 2009

Comments

federo's picture 759 pencils
federo | Sat, 2009-11-14 09:11

I´m absolutely in love with this campaign
in spite of a little "old" art

texts are simple and brilliant
and concept is incredible strong

thanks

everartz's picture 6042 pencils
everartz | Sat, 2009-11-14 10:28
4

im not in favor with the art not even a single bit.. maybe the copy is a bit emotional but thats all

| Everartz |

satrianee's picture 2343 pencils
satrianee | Sat, 2009-11-14 13:03

emotions make us fell wrong easily... This guy should "matter" even he is not related to anyone.. The copy is not ok as it is in the breast cancer one.

Dzsoi's picture 5246 pencils
Dzsoi | Tue, 2009-11-17 08:19

I think you are a bit too picky. HIS heart... that is why it matters. Another heart matters for another reason.
I like the copy, with this photo it is obvious for me they are trying to tell a little personal story, not judging or stating something general, if you know what I mean.

WillyLatasa's picture 470 pencils
WillyLatasa | Mon, 2009-11-16 12:00

This copys are not very good, i donw like them at all.. What heppened with the art?

"Bright ideas bring better results"

rolling.stone's picture 2120 pencils
rolling.stone | Wed, 2009-11-18 05:14

there is one relation even more emotional - mother & son

had they shown that, i would appreciate even more

btw still i like it

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~ Quite obviously, I have gathered no moss ! ~

rolling.stone's picture 2120 pencils
rolling.stone | Wed, 2009-11-18 05:14

there is one relation even more emotional - mother & son

had they shown that, i would appreciate even more

btw still i like it

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~ Quite obviously, I have gathered no moss ! ~

bobby666's picture 436 pencils
bobby666 | Wed, 2009-11-18 06:01

keep it up... it works brilliantly

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