Sunnybrook Hospital: Cardiac
His heart belongs to his wife. That's why it matters.
Advertising Agency: Dentsu Canada, Toronto, Canada
Creative Directors: Glen Hunt, Deborah Prenger
Art Directors: David Glen, Deborah Prenger
Copywriters: Dhaval Bhatt, Glen Hunt
Photographer: Russell Monk
Account supervisor: Sharon Hill
Producer: Winnie Alford (Second Unit)
Assistant producer: Cameron Moffat
Production: Panic & Bob
Director: Russell Monk
Cinematographer: Jordan Eady
Editor: Mariam Fahmy
Online editor: Paul Binney
Internal editor: Kris Robert
Music composer: Grayson Matthews
Online: Lollipop
Sound design: Grayson Matthews
Recording studio: Grayson Matthews
Colourist: Chuck Nosworthy
Published: November 2009
Comments
I´m absolutely in love with this campaign
in spite of a little "old" art
texts are simple and brilliant
and concept is incredible strong
thanks
im not in favor with the art not even a single bit.. maybe the copy is a bit emotional but thats all
| Everartz |
Art direction and old school death metal.
www.everartz.blogspot.com | myspace.com/inkill
emotions make us fell wrong easily... This guy should "matter" even he is not related to anyone.. The copy is not ok as it is in the breast cancer one.
I think you are a bit too picky. HIS heart... that is why it matters. Another heart matters for another reason.
I like the copy, with this photo it is obvious for me they are trying to tell a little personal story, not judging or stating something general, if you know what I mean.
This copys are not very good, i donw like them at all.. What heppened with the art?
"Bright ideas bring better results"
there is one relation even more emotional - mother & son
had they shown that, i would appreciate even more
btw still i like it
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~ Quite obviously, I have gathered no moss ! ~
there is one relation even more emotional - mother & son
had they shown that, i would appreciate even more
btw still i like it
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~ Quite obviously, I have gathered no moss ! ~
keep it up... it works brilliantly
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