Sunnybrook Hospital: Cancer

This is the breast. This is the tumour. This is the seed implanted in the breast to kill the tumour and help give the patient a better life. This is the patient. These are her children. That's why it matters.

Advertising Agency: Dentsu Canada, Toronto, Canada
Creative Directors: Deborah Prenger
Art Directors: Deborah Prenger
Copywriters: Glen Hunt
Photographer: Russell Monk
Account supervisor: Sharon Hill
Producer: Winnie Alford (Second Unit)
Assistant producer: Cameron Moffat
Production: Panic & Bob
Director: Russell Monk
Cinematographer: Jordan Eady
Editor: Mariam Fahmy
Online editor: Paul Binney
Internal editor: Kris Robert
Music composer: Grayson Matthews
Online: Lollipop
Sound design: Grayson Matthews
Recording studio: Grayson Matthews
Colourist: Chuck Nosworthy
Published: November 2009

15 comments

PERP's picture
PERP
433 pencils

This is me, this is you, that is the message and this is enough. Simple things; congrats.

.: look for the green giant on the label :.

ShaniG's picture
ShaniG
17214 pencils

Wow, they invented a cure for cancer? That's' great! What a relief.

satrianee's picture
satrianee
3748 pencils

when the matter is serious, this kinda "fact-full" copies i like. good.

Pedestrian's picture
Pedestrian
492 pencils

I really, really like how you guys approached this. Very simple and very smart.

szkwadrat's picture
szkwadrat
210 pencils

really good - I like all of them

Migzter13's picture
Migzter13
973 pencils

talk about grabbing my face and make it point here and there.
haha:D anyway.. a TRIED concept.. but still works.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Guest's picture
Guest

Talk about hard hitting. Great stuff, just goes to prove simplicity sometimes prove a point better.

silvi's picture
silvi
4172 pencils

Great. SImple. Effective.

WillyLatasa's picture
WillyLatasa
616 pencils

LITERAL!

"Bright ideas bring better results"

kimberlyryan's picture
kimberlyryan
7 pencils

K.I.S.S - Keep it simple stupid principle lives on from Marketing 101. Effective and good messaging.

Guest's picture
Guest

art direction could be better, copy is great...

rolling.stone's picture
rolling.stone
2740 pencils

factual ads

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~ Quite obviously, I have gathered no moss ! ~

bobby666's picture
bobby666
1460 pencils

up front, on the face - still works

gmint7's picture
gmint7
2683 pencils

its been a while ive ever seen a good copy ad.

:::J:::

hadrianapolis's picture
hadrianapolis
733 pencils

Simple, and tells the everything very easily.

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