Sunnybrook Hospital: Cancer
This is the breast. This is the tumour. This is the seed implanted in the breast to kill the tumour and help give the patient a better life. This is the patient. These are her children. That's why it matters.
Advertising Agency: Dentsu Canada, Toronto, Canada
Creative Directors: Deborah Prenger
Art Directors: Deborah Prenger
Copywriters: Glen Hunt
Photographer: Russell Monk
Account supervisor: Sharon Hill
Producer: Winnie Alford (Second Unit)
Assistant producer: Cameron Moffat
Production: Panic & Bob
Director: Russell Monk
Cinematographer: Jordan Eady
Editor: Mariam Fahmy
Online editor: Paul Binney
Internal editor: Kris Robert
Music composer: Grayson Matthews
Online: Lollipop
Sound design: Grayson Matthews
Recording studio: Grayson Matthews
Colourist: Chuck Nosworthy
Published: November 2009
15 Comments
This is me, this is you, that is the message and this is enough. Simple things; congrats.
.: look for the green giant on the label :.
Wow, they invented a cure for cancer? That's' great! What a relief.
when the matter is serious, this kinda "fact-full" copies i like. good.
I really, really like how you guys approached this. Very simple and very smart.
really good - I like all of them
talk about grabbing my face and make it point here and there.
haha:D anyway.. a TRIED concept.. but still works.
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).
Talk about hard hitting. Great stuff, just goes to prove simplicity sometimes prove a point better.
Great. SImple. Effective.
LITERAL!
"Bright ideas bring better results"
K.I.S.S - Keep it simple stupid principle lives on from Marketing 101. Effective and good messaging.
art direction could be better, copy is great...
factual ads
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~ Quite obviously, I have gathered no moss ! ~
up front, on the face - still works
its been a while ive ever seen a good copy ad.
:::J:::
Simple, and tells the everything very easily.