Sunnybrook Hospital: Cancer

This is the breast. This is the tumour. This is the seed implanted in the breast to kill the tumour and help give the patient a better life. This is the patient. These are her children. That's why it matters.

Advertising Agency: Dentsu Canada, Toronto, Canada
Creative Directors: Deborah Prenger
Art Directors: Deborah Prenger
Copywriters: Glen Hunt
Photographer: Russell Monk
Account supervisor: Sharon Hill
Producer: Winnie Alford (Second Unit)
Assistant producer: Cameron Moffat
Production: Panic & Bob
Director: Russell Monk
Cinematographer: Jordan Eady
Editor: Mariam Fahmy
Online editor: Paul Binney
Internal editor: Kris Robert
Music composer: Grayson Matthews
Online: Lollipop
Sound design: Grayson Matthews
Recording studio: Grayson Matthews
Colourist: Chuck Nosworthy

November 2009


PERP's picture
433 pencils

This is me, this is you, that is the message and this is enough. Simple things; congrats.

.: look for the green giant on the label :.

ShaniG's picture
17214 pencils

Wow, they invented a cure for cancer? That's' great! What a relief.

satrianee's picture
3748 pencils

when the matter is serious, this kinda "fact-full" copies i like. good.

Pedestrian's picture
492 pencils

I really, really like how you guys approached this. Very simple and very smart.

szkwadrat's picture
210 pencils

really good - I like all of them

Migzter13's picture
973 pencils

talk about grabbing my face and make it point here and there.
haha:D anyway.. a TRIED concept.. but still works.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Guest's picture

Talk about hard hitting. Great stuff, just goes to prove simplicity sometimes prove a point better.

silvi's picture
4172 pencils

Great. SImple. Effective.

WillyLatasa's picture
616 pencils


"Bright ideas bring better results"

kimberlyryan's picture
7 pencils

K.I.S.S - Keep it simple stupid principle lives on from Marketing 101. Effective and good messaging.

Guest's picture

art direction could be better, copy is great...

rolling.stone's picture
2740 pencils

factual ads


~ Quite obviously, I have gathered no moss ! ~

bobby666's picture
1460 pencils

up front, on the face - still works

gmint7's picture
2683 pencils

its been a while ive ever seen a good copy ad.


hadrianapolis's picture
733 pencils

Simple, and tells the everything very easily.

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