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Cancer

Agency: 
Published/Aired: 
November 2009
Description: 

This is the breast. This is the tumour. This is the seed implanted in the breast to kill the tumour and help give the patient a better life. This is the patient. These are her children. That's why it matters.

Advertising Agency: Dentsu Canada, Toronto, Canada
Creative Directors: Deborah Prenger
Art Directors: Deborah Prenger
Copywriters: Glen Hunt
Photographer: Russell Monk
Account supervisor: Sharon Hill
Producer: Winnie Alford (Second Unit)
Assistant producer: Cameron Moffat
Production: Panic & Bob
Director: Russell Monk
Cinematographer: Jordan Eady
Editor: Mariam Fahmy
Online editor: Paul Binney
Internal editor: Kris Robert
Music composer: Grayson Matthews
Online: Lollipop
Sound design: Grayson Matthews
Recording studio: Grayson Matthews
Colourist: Chuck Nosworthy

Comments (15)

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Highest Rated

hadrianapolis's picture
hadrianapolis
Activity Score 733

Simple, and tells the everything very easily.

PERP's picture
PERP
Activity Score 433

This is me, this is you, that is the message and this is enough. Simple things; congrats.

.: look for the green giant on the label :.

ShaniG's picture
ShaniG
Activity Score 17214

Wow, they invented a cure for cancer? That's' great! What a relief.

satrianee's picture
satrianee
Activity Score 3748

when the matter is serious, this kinda "fact-full" copies i like. good.

Pedestrian's picture
Pedestrian
Activity Score 492

I really, really like how you guys approached this. Very simple and very smart.

szkwadrat's picture
szkwadrat
Activity Score 210

really good - I like all of them

Migzter13's picture
Migzter13
Activity Score 973

talk about grabbing my face and make it point here and there.
haha:D anyway.. a TRIED concept.. but still works.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Guest's picture
Guest

Talk about hard hitting. Great stuff, just goes to prove simplicity sometimes prove a point better.

silvi's picture
silvi
Activity Score 4172

Great. SImple. Effective.

WillyLatasa's picture
WillyLatasa
Activity Score 616

LITERAL!

"Bright ideas bring better results"

kimberlyryan's picture
kimberlyryan
Activity Score 7

K.I.S.S - Keep it simple stupid principle lives on from Marketing 101. Effective and good messaging.

Guest's picture
Guest

art direction could be better, copy is great...

rolling.stone's picture
rolling.stone
Activity Score 2741

factual ads

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~ Quite obviously, I have gathered no moss ! ~

bobby666's picture
bobby666
Activity Score 1460

up front, on the face - still works

gmint7's picture
gmint7
Activity Score 2683

its been a while ive ever seen a good copy ad.

:::J:::

hadrianapolis's picture
hadrianapolis
Activity Score 733

Simple, and tells the everything very easily.

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