Sunnybrook Hospital: Baby
His parents would give their own lives to save his. That's why it matters.
Advertising Agency: Dentsu Canada, Toronto, Canada
Creative Directors: Deborah Prenger
Art Directors: Deborah Prenger
Copywriters: Glen Hunt
Photographer: Russell Monk
Account supervisor: Sharon Hill
Producer: Winnie Alford (Second Unit)
Assistant producer: Cameron Moffat
Production: Panic & Bob
Director: Russell Monk
Cinematographer: Jordan Eady
Editor: Mariam Fahmy
Online editor: Paul Binney
Internal editor: Kris Robert
Music composer: Grayson Matthews
Online: Lollipop
Sound design: Grayson Matthews
Recording studio: Grayson Matthews
Colourist: Chuck Nosworthy
Published: November 2009


6 comments
I guess it's tough to do ads for a Hospital
It´s very difficult, that´s because i respect this campaign.
Check this out. Its not difficult, it only requires creative people!
http://adsoftheworld.com/media/print/hospital_alem_n_oncology_center_o...
http://adsoftheworld.com/media/print/hospital_alem_n_oncology_center_o...
http://adsoftheworld.com/media/print/hospital_alem_n_oncology_center_o...
"Bright ideas bring better results"
nice ones Willy, thank you!
simply awesome. it touches you where it hurts the most
If you dismiss this ad as uncreative, you clearly do not have children. This is powerful. Great job.