Sunnybrook Hospital: Baby

His parents would give their own lives to save his. That's why it matters.

Advertising Agency: Dentsu Canada, Toronto, Canada
Creative Directors: Deborah Prenger
Art Directors: Deborah Prenger
Copywriters: Glen Hunt
Photographer: Russell Monk
Account supervisor: Sharon Hill
Producer: Winnie Alford (Second Unit)
Assistant producer: Cameron Moffat
Production: Panic & Bob
Director: Russell Monk
Cinematographer: Jordan Eady
Editor: Mariam Fahmy
Online editor: Paul Binney
Internal editor: Kris Robert
Music composer: Grayson Matthews
Online: Lollipop
Sound design: Grayson Matthews
Recording studio: Grayson Matthews
Colourist: Chuck Nosworthy

November 2009


Guest's picture

I guess it's tough to do ads for a Hospital

silvi's picture
4172 pencils

It´s very difficult, that´s because i respect this campaign.

Guest's picture

nice ones Willy, thank you!

bobby666's picture
1460 pencils

simply awesome. it touches you where it hurts the most

Guest's picture

If you dismiss this ad as uncreative, you clearly do not have children. This is powerful. Great job.

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