Sunny Day Motels: Cigarette Sex, 2

Put out the cigarette, light up your fire.
August 29th. Brazilian Tobacco Awareness Day.

In Brazil, "motel" is something like an hourly hotel that people use for love encounters. So, to celebrate the Brazilian Tobacco Awareness Day, we decided to send a message for less smoking and more sex, after all, the loss of libido is one of the many problems caused by smoking.

Advertising Agency: Casablanca Comunicacao, Belo Horizonte, Brazil
Creative Director: Maurilo Andreas
Art Director: Celso Bastos
Copywriters: Daniela Brandão, Maurilo Andreas
Published: August 2013

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2 comments

kleenex's picture
kleenex
25590 pencils

Bad copy for both ads.

maurilao's picture
maurilao
365 pencils

Sorry you didn't like it, kleenex.

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