Sunlight: Spoon

Only one tea spoon.

Advertising Agency: Lowe, Jakarta, Indonesia
Executive Creative Director: Din Sumedi
Creative Director: Danang
Art Director: Budi Utama
Retouchers: Hario Yudhono, Rudi Haryanto

October 2008


VIVIVI's picture

The idea is that you need only 1 spoon.

elyoshiro's picture
546 pencils

no parece una cuchara,y sin eso se muere la idea

Bundy Agency's picture
Bundy Agency
597 pencils

if it means it cleans all those dishes with one teaspoon of powder(or whatever sunlight is) then its great

EGGO's picture
354 pencils

If it meant that I wouldn't get it. Good visual but how does it connect to washing?

You have to hate advertising in order to truly love it.

ahpitt's picture
342 pencils

Copy does not work well with the idea, as a result, many ppl could not get it.

Farid Yusof's picture
Farid Yusof

"Satu sukatan sudu camca pekatan Sunlight mampu menyempurnakan semua"

temen danang's picture
temen danang

the copy (if translated) means "one tea spoon is enough" or "just one tea spoon"

Guest commenter's picture
Guest commenter

If you don't get this , you are so dumb you shouldn't be visiting this site and, above all, shouldn't be working in advertising.

singye's picture
180 pencils

and you should leave a name guest commenter that knows so much about advertising

Marika Bagio's picture
Marika Bagio

ragazzo cattivo!!

slip's picture
919 pencils

i really think it's a smart idea, one teaspoon of dishwashing liquid for shit loads of dishes..nice and simple and a definite audiance pleaser, reminding the consumer why they rock. single minded idea. and one teaspoon of sunlight is a killer cleaner for soaking your kickboxing kit.



keddy's picture
134 pencils

The thought process is excellent, but it should have been made more clear about the dishwashing liquid.

Blue Koala's picture
Blue Koala
199 pencils

Sunlight is tough job, well done.
Just an opinion.

Just an opinion.

bonnie's picture

très bon... kl masi ada yg ga ngerti heran juga gue.

arvin's picture
341 pencils

why just spoon?

thegraphicalsense's picture
38 pencils

Great Idea! Go Indonesia!

pen234's picture
79 pencils

its nice

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