Agency Network: 
October 2008

Print advertisment created by Lowe, Indonesia for Sunlight, within the category: House, Garden.

Only one tea spoon.

Advertising Agency: Lowe, Jakarta, Indonesia
Executive Creative Director: Din Sumedi
Creative Director: Danang
Art Director: Budi Utama
Retouchers: Hario Yudhono, Rudi Haryanto

Comments (17)

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Highest Rated

pen234's picture
Activity Score 79

its nice

VIVIVI's picture

The idea is that you need only 1 spoon.

elyoshiro's picture
Activity Score 546

no parece una cuchara,y sin eso se muere la idea

Bundy Agency's picture
Bundy Agency
Activity Score 597

if it means it cleans all those dishes with one teaspoon of powder(or whatever sunlight is) then its great

EGGO's picture
Activity Score 354

If it meant that I wouldn't get it. Good visual but how does it connect to washing?

You have to hate advertising in order to truly love it.

ahpitt's picture
Activity Score 342

Copy does not work well with the idea, as a result, many ppl could not get it.

Farid Yusof's picture
Farid Yusof

"Satu sukatan sudu camca pekatan Sunlight mampu menyempurnakan semua"

temen danang's picture
temen danang

the copy (if translated) means "one tea spoon is enough" or "just one tea spoon"

Guest commenter's picture
Guest commenter

If you don't get this , you are so dumb you shouldn't be visiting this site and, above all, shouldn't be working in advertising.

singye's picture
Activity Score 180

and you should leave a name guest commenter that knows so much about advertising

Marika Bagio's picture
Marika Bagio

ragazzo cattivo!!

slip's picture
Activity Score 919

i really think it's a smart idea, one teaspoon of dishwashing liquid for shit loads of dishes..nice and simple and a definite audiance pleaser, reminding the consumer why they rock. single minded idea. and one teaspoon of sunlight is a killer cleaner for soaking your kickboxing kit.



keddy's picture
Activity Score 134

The thought process is excellent, but it should have been made more clear about the dishwashing liquid.

Blue Koala's picture
Blue Koala
Activity Score 199

Sunlight is tough job, well done.
Just an opinion.

Just an opinion.

bonnie's picture

très bon... kl masi ada yg ga ngerti heran juga gue.

arvin's picture
Activity Score 341

why just spoon?

nggakbanget's picture
Activity Score 38

Great Idea! Go Indonesia!

pen234's picture
Activity Score 79

its nice