A little goes a long way.
Advertising Agency: Lowe Bull Johannesburg, South Africa
Executive Creative Director: Rui Alves
Art Directors: Juliet Honey
Creative Catalyst: Sarah Dexter
Illustrator: Pete Harrison
Copywriters: Juliet Honey
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30 Comments
Same idea executed 3 times.
Same comment posted a 100 times!! Dickhead!!
Well said!
ha ha ha! Love this campaign, wish there were more than 3 ;)
The Corndog is right. Can we see an ad that doesn't have the same idea executed three ways.
I'm really liking thes different executions
I really like your spelling. Must be a writer.
hahaha
Done, done, done!!!
A thousand times done.
show a link or shut up.
These are cool. And fun. Great illustrations.
I don't know, can't comment until I get the product.
I still don't know what does it do?
first I thought is it a diaper cleaner or pot cleaner.
then I thought it's a bad shampoo.
and then a slimming syrup?
so that's when I realized, the idea is about longevity of the product.
but still, what's the product?
what does it do?
P.S. Anyway, cute illustrations of the woman.
exactly......I also agree wid u.
Vikram
It's dishwashing liquid, known around the world as far as i know. We have it in the UK with a dif bottle. It doesn't matter what it does, it's green stuff that really goes a long way. Love this campaign.
Love this one, very cool
I love ink
This one is better than the other one.
The ad company can us this pic (http://9gag.com/gag/3753/) if it wants to make a real-life version.
amazing visualisation
Awesome!! A really fresh way of showing that the product lasts for a long time.
Well done! Beautiful art, simple message!
Nice. I like it a lot.
Intricate illustrations! Wonderful idea!
LOVE THIS CAMPAIGN. GENIUS!!
ricky.vinluan is this kinda shampoo, detergent soap, diet liquid soap??? any info???
ricky.vinluan
and have you noced that the lady on the 2nd and 3rd illustration steps on both right foot forward??? hahahaha
ricky.vinluan
Gosh.....
No listen before and after 100 pounds in 10 month with bottle of sunlight might work better
ps: guess what ?... :}
Done.
http://ccsp.com.br/_img/full/novo/19244.jpg
http://ccsp.com.br/_img/full/novo/19245.jpg
http://ccsp.com.br/_img/full/novo/19243.jpg
Translation:
You fly here (top of the ad)
and have until here to pay (bottom of the ad)
I comment the comments
GR8!
beautiful drawings!
awesome campaign yo!