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Sunlight: Shape

Sunlight: Shape
Your rating: None Average: 7.6 (37 votes)

A little goes a long way.

Advertising Agency: Lowe Bull Johannesburg, South Africa
Executive Creative Director: Rui Alves
Art Directors: Miguel Nunes, Juliet Honey
Creative Catalyst: Sarah Dexter
Illustrator: Pete Harrison
Copywriters: Juliet Honey, Miguel Nunes

Comments

corndogfuneral's picture 1053 pencils

Same idea executed 3 times.

Guest's picture

Same comment posted a 100 times!! Dickhead!!

Guest's picture

Well said!

Guest's picture

ha ha ha! Love this campaign, wish there were more than 3 ;)

Guest's picture

The Corndog is right. Can we see an ad that doesn't have the same idea executed three ways.

Guest's picture

I'm really liking thes different executions

corndogfuneral's picture 1053 pencils

I really like your spelling. Must be a writer.

Sazarret's picture 130 pencils

hahaha

Guest's picture

Done, done, done!!!

A thousand times done.

Guest's picture

show a link or shut up.

johnston's picture 148 pencils

These are cool. And fun. Great illustrations.

copylad's picture 120 pencils

I don't know, can't comment until I get the product.
I still don't know what does it do?
first I thought is it a diaper cleaner or pot cleaner.
then I thought it's a bad shampoo.
and then a slimming syrup?

so that's when I realized, the idea is about longevity of the product.

but still, what's the product?
what does it do?

P.S. Anyway, cute illustrations of the woman.

vikram8857b's picture 94 pencils

exactly......I also agree wid u.

Vikram

Guest's picture

It's dishwashing liquid, known around the world as far as i know. We have it in the UK with a dif bottle. It doesn't matter what it does, it's green stuff that really goes a long way. Love this campaign.

SellerG's picture 12 pencils

Love this one, very cool

ccc's picture 329 pencils

This one is better than the other one.

The ad company can us this pic (http://9gag.com/gag/3753/) if it wants to make a real-life version.

Guest's picture

amazing visualisation

Guest's picture

Awesome!! A really fresh way of showing that the product lasts for a long time.

Guest's picture

Well done! Beautiful art, simple message!

adsadsads's picture 98 pencils
8

Nice. I like it a lot.

Guest's picture

Intricate illustrations! Wonderful idea!

Guest's picture

LOVE THIS CAMPAIGN. GENIUS!!

ricky.vinluan's picture 64 pencils

ricky.vinluan is this kinda shampoo, detergent soap, diet liquid soap??? any info???

ricky.vinluan

ricky.vinluan's picture 64 pencils

and have you noced that the lady on the 2nd and 3rd illustration steps on both right foot forward??? hahahaha

ricky.vinluan

iraoksman's picture 149 pencils

Gosh.....

iraoksman's picture 149 pencils
2

No listen before and after 100 pounds in 10 month with bottle of sunlight might work better

ps: guess what ?... :}

DarkSide's picture 961 pencils

Done.

http://ccsp.com.br/_img/full/novo/19244.jpg
http://ccsp.com.br/_img/full/novo/19245.jpg
http://ccsp.com.br/_img/full/novo/19243.jpg

Translation:
You fly here (top of the ad)
and have until here to pay (bottom of the ad)

Doing great work is hard, criticize others is way easier.

Guest's picture

GR8!

Guest's picture

beautiful drawings!

Guest's picture
10

awesome campaign yo!

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