Sunlight: Shape

A little goes a long way.

Advertising Agency: Lowe Bull Johannesburg, South Africa
Executive Creative Director: Rui Alves
Art Directors: Juliet Honey
Creative Catalyst: Sarah Dexter
Illustrator: Pete Harrison
Copywriters: Juliet Honey

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29 comments

corndogfuneral's picture
corndogfuneral
1053 pencils

Same idea executed 3 times.

Guest's picture
Guest

Same comment posted a 100 times!! Dickhead!!

Guest's picture
Guest

Well said!

Guest's picture
Guest

ha ha ha! Love this campaign, wish there were more than 3 ;)

Guest's picture
Guest

The Corndog is right. Can we see an ad that doesn't have the same idea executed three ways.

Guest's picture
Guest

I'm really liking thes different executions

corndogfuneral's picture
corndogfuneral
1053 pencils

I really like your spelling. Must be a writer.

Sazarret's picture
Sazarret
130 pencils

hahaha

Guest's picture
Guest

Done, done, done!!!

A thousand times done.

Guest's picture
Guest

show a link or shut up.

johnston's picture
johnston
144 pencils

These are cool. And fun. Great illustrations.

copylad's picture
copylad
120 pencils

I don't know, can't comment until I get the product.
I still don't know what does it do?
first I thought is it a diaper cleaner or pot cleaner.
then I thought it's a bad shampoo.
and then a slimming syrup?

so that's when I realized, the idea is about longevity of the product.

but still, what's the product?
what does it do?

P.S. Anyway, cute illustrations of the woman.

vikram8857b's picture
vikram8857b
94 pencils

exactly......I also agree wid u.

Vikram

Guest's picture
Guest

It's dishwashing liquid, known around the world as far as i know. We have it in the UK with a dif bottle. It doesn't matter what it does, it's green stuff that really goes a long way. Love this campaign.

SellerG's picture
SellerG
14 pencils

Love this one, very cool

I love ink

Guest's picture
Guest

amazing visualisation

Guest's picture
Guest

Awesome!! A really fresh way of showing that the product lasts for a long time.

Guest's picture
Guest

Well done! Beautiful art, simple message!

adsadsads's picture
adsadsads
130 pencils

Nice. I like it a lot.

Guest's picture
Guest

Intricate illustrations! Wonderful idea!

Guest's picture
Guest

LOVE THIS CAMPAIGN. GENIUS!!

ricky.vinluan's picture
ricky.vinluan
62 pencils

ricky.vinluan is this kinda shampoo, detergent soap, diet liquid soap??? any info???

ricky.vinluan's picture
ricky.vinluan
62 pencils

and have you noced that the lady on the 2nd and 3rd illustration steps on both right foot forward??? hahahaha

iraoksman's picture
iraoksman
155 pencils

Gosh.....

iraoksman's picture
iraoksman
155 pencils

No listen before and after 100 pounds in 10 month with bottle of sunlight might work better

ps: guess what ?... :}

DarkSide's picture
DarkSide
1068 pencils

Done.

http://ccsp.com.br/_img/full/novo/19244.jpg
http://ccsp.com.br/_img/full/novo/19245.jpg
http://ccsp.com.br/_img/full/novo/19243.jpg

Translation:
You fly here (top of the ad)
and have until here to pay (bottom of the ad)

Guest's picture
Guest

GR8!

Guest's picture
Guest

beautiful drawings!

Guest's picture
Guest

awesome campaign yo!

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