A little goes a long way.
Advertising Agency: Lowe Bull Johannesburg, South Africa
Executive Creative Director: Rui Alves
Art Directors: Juliet Honey
Creative Catalyst: Sarah Dexter
Illustrator: Pete Harrison
Copywriters: Juliet Honey
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19 Comments
sweet campaign.
Very very cool
These are like the Harvey Nichols ads from a couple years ago. Except not nearly as good because you try to associate the cleaning product with the illustrations on the calendar. And at first glance the bottle at the end just looks like different packaging, not close to empty.
Not really, and Harvey Nichols was probably closer to the Guinness "good things come to those who wait' campaign.
Great idea, simple execution...... i lov it!!!!!!!!!
Vikram
Totally smart, love this campaign!
1.2much 2.off road
jajajajajaja! espléndido!
AWESOME AWESOME AWESOME!!!!! 10/10
CANNES SEGURO!!!!
good i like very much.... TX
I'll make sure to wash babies and toilette with sunlight ahahahahaha
ps: fail
Done.
http://ccsp.com.br/_img/full/novo/19244.jpg
http://ccsp.com.br/_img/full/novo/19245.jpg
http://ccsp.com.br/_img/full/novo/19243.jpg
Translation:
You fly here (top of the ad)
and have until here to pay (bottom of the ad)
I comment the comments
So what when it's done?? I believe the goal of advertising is to sell the product/service, not to win awards...
This idea's nice, well done!
oh, you are right!
All these years I spent so much time looking for an original idea when I could just rip off someone else´s idea...and go home earlier!
I comment the comments
Simple, effective, and almost a little too smart for PGs.
love it!
i will try n buy is it can use a long timeeeeeeeee
i will try n buy is it can use a long timeeeeeeeee