Sunlight: Potty

A little goes a long way.

Advertising Agency: Lowe Bull Johannesburg, South Africa
Executive Creative Director: Rui Alves
Art Directors: Juliet Honey
Creative Catalyst: Sarah Dexter
Illustrator: Pete Harrison
Copywriters: Juliet Honey

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19 comments

john doe's picture
john doe
1571 pencils

sweet campaign.

Guest's picture
Guest

Very very cool

Gorilla Lover's picture
Gorilla Lover
84 pencils

These are like the Harvey Nichols ads from a couple years ago. Except not nearly as good because you try to associate the cleaning product with the illustrations on the calendar. And at first glance the bottle at the end just looks like different packaging, not close to empty.

Guest's picture
Guest

Not really, and Harvey Nichols was probably closer to the Guinness "good things come to those who wait' campaign.

vikram8857b's picture
vikram8857b
94 pencils

Great idea, simple execution...... i lov it!!!!!!!!!

Vikram

Guest's picture
Guest

Totally smart, love this campaign!

wildbore's picture
wildbore
749 pencils

1.2much 2.off road

Guest's picture
Guest

jajajajajaja! espléndido!

Guest's picture
Guest

AWESOME AWESOME AWESOME!!!!! 10/10

Guest's picture
Guest

CANNES SEGURO!!!!

Guest's picture
Guest

good i like very much.... TX

iraoksman's picture
iraoksman
155 pencils

I'll make sure to wash babies and toilette with sunlight ahahahahaha

ps: fail

DarkSide's picture
DarkSide
1068 pencils

Done.

http://ccsp.com.br/_img/full/novo/19244.jpg
http://ccsp.com.br/_img/full/novo/19245.jpg
http://ccsp.com.br/_img/full/novo/19243.jpg

Translation:
You fly here (top of the ad)
and have until here to pay (bottom of the ad)

Guest's picture
Guest

So what when it's done?? I believe the goal of advertising is to sell the product/service, not to win awards...

This idea's nice, well done!

DarkSide's picture
DarkSide
1068 pencils

oh, you are right!
All these years I spent so much time looking for an original idea when I could just rip off someone else´s idea...and go home earlier!

Guest's picture
Guest

Simple, effective, and almost a little too smart for PGs.

Guest's picture
Guest

love it!

Guest's picture
Guest

i will try n buy is it can use a long timeeeeeeeee

Guest's picture
Guest

i will try n buy is it can use a long timeeeeeeeee

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