Sunlight: Plate

Sometimes bad things happen to good plates.

Advertising Agency: Lowe Bull, Johannesburg, South Africa
Creative Director: Rui Alves
Art Director: Juliet Honey, Miguel Nunes
Copywriter: Konstant Van Huyssteen
Photographer: Mark Lanning

June 2009


silvi's picture
4172 pencils

Cofusing production. People finish to eat? Why are a little of beans in each plate?

dsklan's picture
1926 pencils

cause the dog doesnt like them!

Patata Casada's picture
Patata Casada
118 pencils

I love it! I love the idea, the copy... and the dog!

ridzadi's picture
101 pencils

This is the only one that makes a strong hit to the reader. The others are like wat?

Good copy, good visual.

Yours truly,
Assadi >)

Phil Lestino's picture
Phil Lestino
1684 pencils

I can believe this more than some idiot with chopsticks up his nose, but any old washing up liquid would do the job

tamer samy's picture
tamer samy
681 pencils

actually people who had dogs don't mind..

gioborde's picture
1387 pencils

this was already posted here before wasn´t it?


Direstion's picture
115 pencils

good plates - nothing yet something

Hibon's picture
3734 pencils

Nice ad for this kind of product.

Simple ideas are the best !

xcreativity's picture
2374 pencils

too complicated to present the idea..

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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bad astronaut's picture
bad astronaut
544 pencils

The dog isn't the worst thing in the world...but it's less offensive than seeing the plates be used at a swingers party as 60 year olds spank each other.

Hiperion's picture
3138 pencils


Sven Gali's picture
Sven Gali
845 pencils

If you've ever walked in on your dog licking the plates--this hits home. Effective Good Housekeeping ad.

michelangelo's picture
660 pencils

retoucher cleaned the image too much it's difficult to tell whether its a pre or post

rolling.stone's picture
2740 pencils

got it,clear nice


~ Quite obviously, I have gathered no moss ! ~

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