Sunlight Dishwashing Liquid: Jelly
1 tsp Sunlight.
Advertising Agency: Lowe Jakarta Indonesia
Executive Creative Director: Din Sumedi
Creative Director: Ferly Novriadi
Senior Art Director: Syarif Hidayat
Photographer: Artli Ali
Retoucher: Rudy Harianto
Senior Copywriter: bondan esp
8 Comments
sweet
brillant pictures and brilliant campaign for a dishwasher liquid
one should not take life so seriously - as one will not come out of it alive.
This is so refreshing! Absolutely love it.
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Great idea and cool art direction..
However i feel that the dishwasher liquid, teaspoon should be more obvious
and branding of it, someway..
I understand that emphasizing the brand might ruin the "feel" towards these ads
But it took me awhile to realized that that was some dishwashing liquid detergent
instead of some ingredient in the recipe..
I bet a normal consumer who looks at the ad will just flip through it without think much.
I agree its kinda weird for an ad to not has a logo in it. But I think that,s the beauty of it.
I bet normal consumer (moms who are usually into cooking), will find this visual too interesting to flip.
They will read it as a recipe, not ad. But at the end they will reallize that this is an ad.
And that's what makes the ad brilliant I think. This is a new way to put a brand to an ad.
Anyway, great campaign, lowe!
Love it... the best ads are the ones that doesn't look like ads.
Under the radar. Put a smile on my face
good and clean visual n art direction.... no emotion.... a little bit borring for me... not great just nice...
my mum will buy your product!