Sunlight: Hair

A little goes a long way.

Advertising Agency: Lowe Bull Johannesburg, South Africa
Executive Creative Director: Rui Alves
Art Directors: Juliet Honey
Creative Catalyst: Sarah Dexter
Illustrator: Pete Harrison
Copywriters: Juliet Honey

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27 comments

LuckyLV's picture
LuckyLV
23 pencils

So this thing supposed to be applied on your hair???

slowrider's picture
slowrider
648 pencils

but you also can drink it - its the same effect

one should not take life so seriously - as one will not come out of it alive.

Guest's picture
Guest

smart way to show how long it lasts, liking v much

ADebutant's picture
ADebutant
266 pencils

It's probably used to clean up the hair in the bathroom that has fallen out of your head...

"Our factories make cosmetics. We sell hope." -M.Factor

Guest's picture
Guest

This is a stupid ad.

Guest's picture
Guest

allright, i'm splitting hairs here. i wouln't call it stupid, but rather ridiculous ad. very ridiculous.

Guest's picture
Guest

LE DIO CANCER????

Guest's picture
Guest

i'm sorry for being ignorant about the product but does it make u lose hair? and are there ppl in south aftrica who want to lose their hair?

Guest's picture
Guest

Have you tried...um...reading the line? Maybe?

Guest's picture
Guest

Ridiculous... the visual could give the idea that the bottle helps you lose hair. till the time it gets over .. your hair will be no more...

Domino's picture
Domino
42 pencils

It shows how long the product lasts- by the time you're finished the bottle you'll be bald (older). Same with the baby potty- nappies to potties - to toilets. Simple. Great ad.

Guest's picture
Guest

I like this one. I think husbands balding is something wives can relate to. And they would be the ones buying dishwash soap.

Guest's picture
Guest

This stuff lasts a long time. It's pretty simple to me. Nice stuff!

wildbore's picture
wildbore
749 pencils

1.2much 2.off road!

shkvi's picture
shkvi
2 pencils

This campaign is genius!!! Makes me very jealous.

Guest's picture
Guest

Excellent!

alan's picture
alan
19 pencils

cool!

Guest's picture
Guest

RADICALLY AWESOME!!!!!

ricky.vinluan's picture
ricky.vinluan
62 pencils

I really cant get this idea.. correct me if im wrong, will it gets you bald once you finish the product???

iraoksman's picture
iraoksman
155 pencils

lol if you getting drunk with sun light you will eventually loose your hair. Customer beware.

ps: still fail

DarkSide's picture
DarkSide
1068 pencils

Done.

http://ccsp.com.br/_img/full/novo/19244.jpg
http://ccsp.com.br/_img/full/novo/19245.jpg
http://ccsp.com.br/_img/full/novo/19243.jpg

Translation:
You fly here (top of the ad)
and have until here to pay (bottom of the ad)

Blair Semenoff's picture
Blair Semenoff
651 pencils

The potty ad made sense but this one doesn't

Guest's picture
Guest

awesome campaign!!!!

Guest's picture
Guest

The hair must have fallen out in a rather short time, because we do not see any ageing in the guys face. I don't like it loosing hair is negative for most of the people, even if the target group is female...

Guest's picture
Guest

it would make more sense if his hair also turned gray. weird ad.

Guest's picture
Guest

Um, i'm sure i've seen bald people who aren't grey haired and who still look young. I like, i like!

pen234's picture
pen234
79 pencils

a bit confusing but its nice

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