Sunlight dishwashing liquid: Sponge

Advertising Agency: Zoom Advertising, South Africa
Creative Director: Cameron Krieger
Art Directors: Dylon Dreyer, Stephen Craig
Copywriters: Tyrone Andrey, Sifiso Hlongwane
Photographer: Tony Purnell
Agency Producer: Kagiso Africa
Published: June 2014

7 comments

maper's picture
maper
175 pencils

I'm gonna need more.

chaparroamigo's picture
chaparroamigo
236 pencils

dont get it

damnson's picture
damnson
8680 pencils

I like the simplicity of the visual but don't understand it at all.

An axe murderer of ads.

WoodyWoodz's picture
WoodyWoodz

With real lemon juice. The green part is the lemon skin and the yellow is the inside.

Aweh 's picture
Aweh

This is great, love the idea and art direction. Nice one lads!

alli's picture
alli

right over my head :P from SA, dont get it

VeronicaFranco's picture
VeronicaFranco
669 pencils

I think it needs a copy

“Advertising; A judicious mixture of flattery and threats.”
― Stephen Leacock

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