Sunlight Dishwashing Liquid: Jelly

1 tsp Sunlight.

Advertising Agency: Lowe Jakarta Indonesia
Executive Creative Director: Din Sumedi
Creative Director: Ferly Novriadi
Senior Art Director: Syarif Hidayat
Photographer: Artli Ali
Retoucher: Rudy Harianto
Senior Copywriter: bondan esp

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8 comments

slowrider's picture
slowrider
648 pencils

brillant pictures and brilliant campaign for a dishwasher liquid

one should not take life so seriously - as one will not come out of it alive.

ace85le's picture
ace85le
3939 pencils

This is so refreshing! Absolutely love it.

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Guest's picture
Guest

Great idea and cool art direction..

However i feel that the dishwasher liquid, teaspoon should be more obvious
and branding of it, someway..

I understand that emphasizing the brand might ruin the "feel" towards these ads

But it took me awhile to realized that that was some dishwashing liquid detergent
instead of some ingredient in the recipe..

I bet a normal consumer who looks at the ad will just flip through it without think much.

Guest's picture
Guest

I agree its kinda weird for an ad to not has a logo in it. But I think that,s the beauty of it.
I bet normal consumer (moms who are usually into cooking), will find this visual too interesting to flip.
They will read it as a recipe, not ad. But at the end they will reallize that this is an ad.
And that's what makes the ad brilliant I think. This is a new way to put a brand to an ad.
Anyway, great campaign, lowe!

Guest's picture
Guest

Love it... the best ads are the ones that doesn't look like ads.
Under the radar. Put a smile on my face

Guest's picture
Guest

good and clean visual n art direction.... no emotion.... a little bit borring for me... not great just nice...

aji pam's picture
aji pam
94 pencils

my mum will buy your product!

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