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Cow

Agency: 
Published/Aired: 
November 2013
Description: 

Separate them.

Advertising Agency: Lowe, Bangkok, Thailand
Creative Directors: Ricardo Turcios, Ruchi Sharma
Copywriters: EJ Galang, Sarah Ko, Gabriele Espaldon
Art Director: Katrina Encanto
Photographer: Surachai Puthikulangkura
Production Company: Illusion
Production Company Producer: Somsak Pairew
Agency Producers: Piyachat Cholasap, Nuch Lertviwatchai
Illustrators / Retouchers: Surachai Puthikulangkura / Supachai U-Rairat
Chief Creative Officer: Eric Yeo
Account Managers: Blair Wang, Yarita Witoelar
Global Creative Director: Basil Mina
Global Business Director: Richard Ellis
Global Account Director: Liann Al Chami
Computer Art: Naphaphorn Jaengsri
Chief Executive Officer: Jeremy Hine
Media: Josephine Lim
Chief Creative officer: Dominic Stallard

Comments (17)

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Highest Rated

ovelky's picture
ovelky
Activity Score 2

Wait!—the cow isn't holding a clipboard? It took me a while to figure out it was a cooking pan. It's a really good concept, but it made me work to understand what the ad was trying to say and one thing I have learned over the years is that when you make a viewer (potential customer) work to figure out the message, the ad is a bust.

Agency Creative Director Since 1967. Old Macintosh Geezer.

faissalo's picture
faissalo
Activity Score 728

great

Nice init

morse's picture
morse
Activity Score 17364

Cutest cow I've seen.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

rmkida's picture
rmkida
Activity Score 367

Clever! But the signture is too big.

Bill Me Now's picture
Bill Me Now
Activity Score 180

I like the art, though i've never cared for ANY of the ads that portray food as their living animal counterparts. It always takes me a second to see "cow" and think "beef" or "pig" and think "pork". Additionally, I enjoy the faceless relationship I have with my food. I tend to view ads like these in a similar light as a guilt trip from PETA

Swerve's picture
Swerve
Activity Score 11

I gotta agree with Bill Me Now: The cow looks very sad, and almost sickly... not working for me.

kleenex's picture
kleenex
Activity Score 43505

love it.

Diana Báez Castelán's picture
Diana Báez Castelán
Activity Score 86

Works for me.

kalpesh78's picture
kalpesh78
Activity Score 2578

though done before, I love the art on this one.

ideas....30 minutes nahi toh free.

elyoshiro's picture
elyoshiro
Activity Score 546

Great work!

thedesignaddict's picture
thedesignaddict
Activity Score 5403

I'm not surprised I've never seen this (3rd in the series). It's really different than the Sheep and Pig versions. The Sheep and Pig look indignant, this cow just looks sad. It makes me feel really bad about eating meat, which strangely never entered into my head with the first two.

I'd lose this one from the series. It drags the campaign down.

ON's picture
ON
Activity Score 134

Still love this campaign

R B's picture
R B
Activity Score 314

all i can feel from this ad is, i feel sorry for the cow!

skuakrat's picture
skuakrat
Activity Score 58

No, no sweety. I'm not taking you away from the tray... Be happy,, awwww

I was thinking "Lkujhn hasf :OInblkisrt fvn ;OIuynbodf..." then *DING* Got it!!!!

italobarbiero's picture
italobarbiero
Activity Score 18

Actually I don't get the main idea. And why the human eyes on the cow? Kinda creepy. If that's what they went after, they succeeded.

lizart66's picture
lizart66
Activity Score 4

! agree -- creepy and sad. Doesn't work for me.

lizZ

pen234's picture
pen234
Activity Score 79

really like it, but im really not too sure about tthe font.

ovelky's picture
ovelky
Activity Score 2

Wait!—the cow isn't holding a clipboard? It took me a while to figure out it was a cooking pan. It's a really good concept, but it made me work to understand what the ad was trying to say and one thing I have learned over the years is that when you make a viewer (potential customer) work to figure out the message, the ad is a bust.

Agency Creative Director Since 1967. Old Macintosh Geezer.

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