Sunlight: Cow

Separate them.

Advertising Agency: Lowe, Bangkok, Thailand
Creative Directors: Ricardo Turcios, Ruchi Sharma
Copywriters: EJ Galang, Sarah Ko, Gabriele Espaldon
Art Director: Katrina Encanto
Photographer: Surachai Puthikulangkura
Production Company: Illusion
Production Company Producer: Somsak Pairew
Agency Producers: Piyachat Cholasap, Nuch Lertviwatchai
Illustrators / Retouchers: Surachai Puthikulangkura / Supachai U-Rairat
Chief Creative Officer: Eric Yeo
Account Managers: Blair Wang, Yarita Witoelar
Global Creative Director: Basil Mina
Global Business Director: Richard Ellis
Global Account Director: Liann Al Chami
Computer Art: Naphaphorn Jaengsri
Chief Executive Officer: Jeremy Hine
Media: Josephine Lim
Chief Creative officer: Dominic Stallard

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faissalo's picture
733 pencils


morse's picture
15922 pencils

Cutest cow I've seen.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

rmkida's picture
365 pencils

Clever! But the signture is too big.

Bill Me Now's picture
Bill Me Now
174 pencils

I like the art, though i've never cared for ANY of the ads that portray food as their living animal counterparts. It always takes me a second to see "cow" and think "beef" or "pig" and think "pork". Additionally, I enjoy the faceless relationship I have with my food. I tend to view ads like these in a similar light as a guilt trip from PETA

Swerve's picture
11 pencils

I gotta agree with Bill Me Now: The cow looks very sad, and almost sickly... not working for me.

kleenex's picture
28771 pencils

love it.

Diana Báez Castelán's picture
Diana Báez Castelán
86 pencils

Works for me.

kalpesh78's picture
2580 pencils

though done before, I love the art on this one.

ideas....30 minutes nahi toh free.

elyoshiro's picture
545 pencils

Great work!

thedesignaddict's picture
5391 pencils

I'm not surprised I've never seen this (3rd in the series). It's really different than the Sheep and Pig versions. The Sheep and Pig look indignant, this cow just looks sad. It makes me feel really bad about eating meat, which strangely never entered into my head with the first two.

I'd lose this one from the series. It drags the campaign down.

ON's picture
122 pencils

Still love this campaign

R B's picture
295 pencils

all i can feel from this ad is, i feel sorry for the cow!

skuakrat's picture
58 pencils

No, no sweety. I'm not taking you away from the tray... Be happy,, awwww

I was thinking "Lkujhn hasf :OInblkisrt fvn ;OIuynbodf..." then *DING* Got it!!!!

italobarbiero's picture
18 pencils

Actually I don't get the main idea. And why the human eyes on the cow? Kinda creepy. If that's what they went after, they succeeded.

lizart66's picture
4 pencils

! agree -- creepy and sad. Doesn't work for me.


pen234's picture
79 pencils

really like it, but im really not too sure about tthe font.

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