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Dog

Agency Network: 
Published/Aired: 
July 2009
Description: 

Print advertisment created by JWT, China for Sunlife, within the category: House, Garden.

Incredible strength.

Advertising Agency: Guangzhou Newsun / JWT Advertising, Guangzhou, China
Executive Creative Director: Stephen Mui
Creative Directors: Ning Xue
Copywriters: Ning Xue, Na Cheng, Chaowen Zheng
Art Directors: Yiping Liu
Illustrator: Yuandong Liu

Comments (8)

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Guest's picture
Guest

terrible! both idea and execution

Guest's picture
Guest

if i had incredible strength at that age, i would just kick that fking dog away

gon_enelcamino's picture
gon_enelcamino
Activity Score 838

so the kid will never touch de ground anymore?

Guest's picture
Guest

Same idea than CB Grey Paris with the dog holding himself with his Hand/nail.

Emran Hayat's picture
Emran Hayat
Activity Score 832

beautiful illustration

Creativity is a natural extension of our enthusiasm

Guest's picture
Guest

Looks like the dog has got "incredible strength" to bark that kid off the ground.

Bob08's picture
Bob08
Activity Score 749

Seen to many cartoons.

ricklongo's picture
ricklongo
Activity Score 1244

Fatal flaw in this idea: if the kids are so strong, why do they need to be kept away from a small dog?
I can't believe this won Cannes. Then again, We Are Animals won the GP, so I guess I shouldn't be surprised.

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