Sunkroma Sunscreen: Shade

Inconspicuous protection.

Advertising Agency: Point Blank Advertising, Mumbai, India
Director: Bindu Sujeesh
Creative Director: Sujeesh Sukumaran
Art Directors: Sarthak Sawant, Pankaj Bhatia
Copywriters: Guruguhan Iyer, Sherry Italia
Copy Head: Dr. Sapna Punjabi
Photographer: Nikhil Shivdikar
Additional credits: Nilesh Sawant
Account Executive: Tanvi Parkar
Published: September 2013

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15 comments

OscarSalas's picture
OscarSalas
161 pencils

Great idea!

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

now that's an ad...

Love creating ads..

Bianconiglio's picture
Bianconiglio
406 pencils

I like this ad very much.
Don't you think it could have been syntactically more correct without the umbrella frame? Or maybe, this is less correct, but more easy to understand?

sacrilegend's picture
sacrilegend
1938 pencils

Good build. Would've taken this ad from great to outstanding. Still, this is very, very smart advertising. Congrats to the team.

OscarSalas's picture
OscarSalas
161 pencils

I think the frame is necessary, because its the first think you see, its that one thing that doesnt belong in the picture, then your attention is drawn by the shadow, its easier to understand that way, i was thinkin of sunscreen before even reading anything.

Bianconiglio's picture
Bianconiglio
406 pencils

I agree with you

heteroderwish's picture
heteroderwish
7 pencils

it would be better without umbrella mushroom

sunilcreates's picture
sunilcreates
166 pencils

true

kleenex's picture
kleenex
26352 pencils

cute.

your mom's picture
your mom
601 pencils

son this has been done like a thousand times.

Nike Diesel's picture
Nike Diesel
13339 pencils

u r absolutely right, mom ..

shafutanzeem's picture
shafutanzeem
17 pencils

i agree with you mum...

rmkida's picture
rmkida
365 pencils

"Inconspicuous"? Who use that?

ON's picture
ON
122 pencils

I like

shafutanzeem's picture
shafutanzeem
17 pencils

i feel some one should be relaxing in that chair,

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