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Shade

Agency: 
Published/Aired: 
September 2013
Description: 

Inconspicuous protection.

Advertising Agency: Point Blank Advertising, Mumbai, India
Director: Bindu Sujeesh
Creative Director: Sujeesh Sukumaran
Art Directors: Sarthak Sawant, Pankaj Bhatia
Copywriters: Guruguhan Iyer, Sherry Italia
Copy Head: Dr. Sapna Punjabi
Photographer: Nikhil Shivdikar
Additional credits: Nilesh Sawant
Account Executive: Tanvi Parkar

Comments (15)

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Highest Rated

shafutanzeem's picture
shafutanzeem
Activity Score 17

i feel some one should be relaxing in that chair,

OscarSalas's picture
OscarSalas
Activity Score 155

Great idea!

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

now that's an ad...

Love creating ads..

Bianconiglio's picture
Bianconiglio
Activity Score 406

I like this ad very much.
Don't you think it could have been syntactically more correct without the umbrella frame? Or maybe, this is less correct, but more easy to understand?

sacrilegend's picture
sacrilegend
Activity Score 3384

Good build. Would've taken this ad from great to outstanding. Still, this is very, very smart advertising. Congrats to the team.

OscarSalas's picture
OscarSalas
Activity Score 155

I think the frame is necessary, because its the first think you see, its that one thing that doesnt belong in the picture, then your attention is drawn by the shadow, its easier to understand that way, i was thinkin of sunscreen before even reading anything.

Bianconiglio's picture
Bianconiglio
Activity Score 406

I agree with you

heteroderwish's picture
heteroderwish
Activity Score 9

it would be better without umbrella mushroom

sunilcreates's picture
sunilcreates
Activity Score 166

true

kleenex's picture
kleenex
Activity Score 43349

cute.

your mom's picture
your mom
Activity Score 737

son this has been done like a thousand times.

Don't argue with your mom!

Nike Diesel's picture
Nike Diesel
Activity Score 13630

u r absolutely right, mom ..

shafutanzeem's picture
shafutanzeem
Activity Score 17

i agree with you mum...

rmkida's picture
rmkida
Activity Score 367

"Inconspicuous"? Who use that?

ON's picture
ON
Activity Score 134

I like

shafutanzeem's picture
shafutanzeem
Activity Score 17

i feel some one should be relaxing in that chair,

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