Sundown Sunless Tanning Lotion: Pacifier

Sundown Sunless Tanning Lotion.
Because lots of things keep you out of the sun.

Advertising Agency: DDB Brazil
Executive Creative Directors: Sergio Valente
Creative Directors: Sergio Valente
Copywriter: Otavio Schiavon
Art Director: Gustavo Victorino
Illustrator: Gustavo Victorino
Account Supervisor: Andre Silveira, Gabriela Guzzardi
Advertiser's Supervisor: Marcelo Scatoline
Published: March 2009


Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

I hope this Art Director/Illustrator gets a raise or promotion or SOMETHING!

Guest's picture

Somehow I knew this illustrations were from Brazil, as usual great job! I love the idea and the minimalist illustration, cheers to the illustrator!

dave.swanson's picture
127 pencils

now this one. this one rubs me alll the right ways. excellent. haha.

Guest's picture

fucking good!!

gunnstar's picture
18 pencils

I loved the concept!

Guest's picture

Esse eh o melhor!!!!

GMD10's picture
142 pencils

Why is everybody saying this is a good concept??

Okay some have their doubts but still they like it.

THe contradiction is in the woman being bikini dressed trying to catch sunrays. The one thing the product says you don't have time for. Expressed by daily objects casting a shadow.

THe same goes for the other ads.

With these kind of products women rather want to know if the performance can be compared to the real thing. No one owns the sun but still it represents the market leader.

This ad communicates to the advantage of the sun. Being irreplaceable.

Guest's picture

I love all of them!
great job

everartz's picture
7611 pencils

very good illustration and insight, i just wished the headline to be better...

| Everartz |

Guest's picture

S I M P L Y L O V E L Y.

Guest's picture

OMG so many times used... BTW shadow looks lik penis... WTF with this south america designs

Guest's picture

OMG! Where? Where did you see it? Can you show it to us? Or is it in your bottom drawer? Shut the fuck up and make something worthwhile of your time.

Sun Laboratories's picture
Sun Laboratories
4 pencils

Good comments over here,I'd share some good products reviews for Sunless tanning,If any of u need can check out


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