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Agency: 
Published/Aired: 
March 2008
Description: 

Sundek troops disembark on the shores guarded by thongs.
Making beachwear history since 1958.

Advertising Agency: Callegari Berville Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Creative Directors: Giovanni Settesoldi, Luissandro Del Gobbo
Art Director: Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
Photographer: Riccardo Bagnoli

Comments (12)

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Highest Rated

passeniotna's picture
passeniotna
Activity Score 4

jb1980, your comment is totally irrelevant to me, moreover this point of view is not yours (1980?!!) and even if it was, I could understand it but it would still be stupid. When you're not able to laugh at something, don't question it but yourself, you'd give yourself some more opportunities to change your mind, especially on History, and especially on instants you didn't live...

By the way, I like this ad, it reminds me kids playing on the beach more than soldiers dying on the beach, but I am only 29...

troika02's picture
troika02
Activity Score 212

i don't know but i like this campaign. i guess I'm a war freak...

EgeMan's picture
EgeMan
Activity Score 54

at the first look i dont understand the campain. BUT LATE ITS SO COOL SO CLEVERLY

thank company for agree with this design :D

EGGO's picture
EGGO
Activity Score 354

This one is fun. I like it. Great photography too. May want to do something about that purple blur at the very bottom but that's it.

You have to hate advertising in order to truly love it.

Kaifa's picture
Kaifa
Activity Score 136

After the terrible Lacoste ads, this is a ray of light.
Nice one.
-----------------------------------------------------

"I could have killed 'em all, I could kill you. In town you're the law, out here it's me. Don't push it. Don't push it or I'll give you a war you won't believe."

Mr.Top's picture
Mr.Top
Activity Score 728

funny for fashion ad

talay's picture
talay
Activity Score 266

very nice...

john doe's picture
john doe
Activity Score 1571

the longer i watch it - the more i like it.
great photgraphy!

doug in texas's picture
doug in texas
Activity Score 2

This ad is deeply offensive, crass and craven. The first image it calls to mind is the storming of the beaches in Normandy and the Pacific in WWII. My dad was one of those boys. He hit the beach in Normandy while he and the boys around him shook with fear, prayed for courage and still faced the bullets and shells that rained down on them. Those who survived the exit from these boats had to wade to the beach through the waves of blood, guts and the drowned bodies of those who went before them. To this day, that beach continues to surrender the bodies of the literally uncounted dead. It wasn't sexy, it wasn't funny and sure as hell wasn't a fucking fashion shoot. This ad is a mockery. Disgusting.

JamurPutih's picture
JamurPutih
Activity Score 263

the war itself is a mockery
any war

end of joy, enjoy

jb1980's picture
jb1980
Activity Score 3

I couldn't agree more. It's very offensive and disappointing.

Very interesting that it was done by a French agency. Perhaps they might have been more understanding if a Frenchman was actually there on D-Day amongst the fighting rather than just lying down and giving up.

Plus the fact that as an advert it's just not very good. I very much doubt it'll be troubling the juries. Sorry.

Guest's picture
Guest

i think this one is genius.
there must be a brilliant mind behind that campaign..
but i think he was misunderstood somehow

passeniotna's picture
passeniotna
Activity Score 4

jb1980, your comment is totally irrelevant to me, moreover this point of view is not yours (1980?!!) and even if it was, I could understand it but it would still be stupid. When you're not able to laugh at something, don't question it but yourself, you'd give yourself some more opportunities to change your mind, especially on History, and especially on instants you didn't live...

By the way, I like this ad, it reminds me kids playing on the beach more than soldiers dying on the beach, but I am only 29...

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