PRESENTSFashion

25 comments

Bigbird's picture
Bigbird
112 pencils

I love the execution, i think i get the idea, but i don't get the copy, explaination please.

Hand's picture
Hand
195 pencils

When you're out of egg (by using this swimwear) you really wanna get into the water soon

but i think the idea is too stretched though

Rog's picture
Rog
6094 pencils

What?

>>>> That's not an ad. THIS is an ad.

ChuckNorris's picture
ChuckNorris
834 pencils

It's a french agency with italian creatives.

puppiepoppy's picture
puppiepoppy
1636 pencils

I'm likin the slime on the body of the girl in the foreground! Drool droooool!

Bianconiglio's picture
Bianconiglio
406 pencils

Great execution but... I am missing the meaning...

(Bianconiglio is looking for some freelance work)

creative_assylum's picture
creative_assylum
134 pencils

egg contains amniotic fluid or water

Rangga TN's picture
Rangga TN
2 pencils

it looks exactly the same with close-up metamophorself campaign in Indonesia.

ivan's picture
ivan

I think this ad is depicting that moment when sea turtles are born and rush to the sea for the very first time.

Ivan Raszl, admin of AotW

returntosender's picture
returntosender
42 pencils

Nice photo, poor idea.
Does anybody can explain me why?

Minimum's picture
Minimum
1496 pencils

When seaturtles are born their instincts say that they need to go to the sea. The sea is their safehaven, their destiny, their life. This ad is trying to say, taht when you put on their swimclothing, you immediatly feel destined to go to the ocean, your safespot, your life. Because of this swimwear you wouldn't want to live your life any other way.

But that is just what I got out of it.

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

returntosender's picture
returntosender
42 pencils

A long trip man!
Then, in this case, I think that the copy should change.
If the visual say me "Hey, I'm just born like a turtle" and of course I have never touched the sea before (and turtles are not the only animals that run toward the sea after having broken their own egg), they should underline that "you feel the sea as the safest area".

Everything sounds a little bit complicated.

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

english copy
only italien creatives working in a french agency.
art and creative director is the same guy.
strange, very strange

otto54's picture
otto54
381 pencils

and this is another stupid comment

avijitpro's picture
avijitpro
18 pencils

Can anyone please explain this strategy to me? I didnt get it.

Avijit

Minimum's picture
Minimum
1496 pencils

DUDE! Did I really go through all the trouble above so you can beg others to explain it to you when you haven't even taken the effort to read other people's comments?
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

ellehcimeo's picture
ellehcimeo
3522 pencils

Someone is a bit grumpy today.

Minimum's picture
Minimum
1496 pencils

Yeah sorry about that. Just guessing its because I didn't have my piece of ellehcimeo-love the last week :P

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Dick Huges's picture
Dick Huges
939 pencils

hahahaha french agency with italian creatives. all said.

ellehcimeo's picture
ellehcimeo
3522 pencils

This is such a stretch. Turtles lay their eggs in a hole all together, not all spread out like this. When they hatch they have to tunnel their way out from the sand. They didn't do the research at all. Shame on them. How are we really supposed to come to the understanding that this is like turtles making their way to the water out of instinct? How? No wonder we are all confused.
The photoshop is terrible. The idea is a stretch. This ad gets a -1 from me, the only thing saving it from a -2 is that they used really pretty people for the ad.

cp's picture
cp
354 pencils

The creative is not bad, but I respectfully disagree with the phrase "You've never touched the water before".

joelapompe's picture
joelapompe
3531 pencils

welcome to the world of ghost advertising. Cannes is coming!!!

otto54's picture
otto54
381 pencils

you are wrong this campaign is everywere here in italy.
but i agree, the photo is impactfull and the idea is a little bit light.

addyhoch10's picture
addyhoch10
2592 pencils

you know... i like... turtles. hehe... sweet lorries of the sea...

Ubiera's picture
Ubiera
20 pencils

It all drops to the bottom in the copy.

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