Sundek: Eggs, 2
Sundek surfwear. You've never touched water before.
Advertising Agency: CBGrey, Paris, France
Creative Directors: Giovanni Settesoldi, Luissandro Del Gobbo
Art Director: Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
Illustrator: Claudio Luparelli
Photographer: Riccardo Bagnoli
Published: April 2007
25 Comments
I love the execution, i think i get the idea, but i don't get the copy, explaination please.
Word2BigBird
When you're out of egg (by using this swimwear) you really wanna get into the water soon
but i think the idea is too stretched though
What?
>>>> That's not an ad. THIS is an ad.
It's a french agency with italian creatives.
I'm likin the slime on the body of the girl in the foreground! Drool droooool!
www.michaelwongcc.com
Great execution but... I am missing the meaning...
(Bianconiglio is looking for some freelance work)
egg contains amniotic fluid or water
it looks exactly the same with close-up metamophorself campaign in Indonesia.
I think this ad is depicting that moment when sea turtles are born and rush to the sea for the very first time.
Nice photo, poor idea.
Does anybody can explain me why?
When seaturtles are born their instincts say that they need to go to the sea. The sea is their safehaven, their destiny, their life. This ad is trying to say, taht when you put on their swimclothing, you immediatly feel destined to go to the ocean, your safespot, your life. Because of this swimwear you wouldn't want to live your life any other way.
But that is just what I got out of it.
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
A long trip man!
Then, in this case, I think that the copy should change.
If the visual say me "Hey, I'm just born like a turtle" and of course I have never touched the sea before (and turtles are not the only animals that run toward the sea after having broken their own egg), they should underline that "you feel the sea as the safest area".
Everything sounds a little bit complicated.
english copy
only italien creatives working in a french agency.
art and creative director is the same guy.
strange, very strange
and this is another stupid comment
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Advertising pass, pasta remain...
Can anyone please explain this strategy to me? I didnt get it.
Avijit
DUDE! Did I really go through all the trouble above so you can beg others to explain it to you when you haven't even taken the effort to read other people's comments?
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
Someone is a bit grumpy today.
Yeah sorry about that. Just guessing its because I didn't have my piece of ellehcimeo-love the last week :P
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
hahahaha french agency with italian creatives. all said.
This is such a stretch. Turtles lay their eggs in a hole all together, not all spread out like this. When they hatch they have to tunnel their way out from the sand. They didn't do the research at all. Shame on them. How are we really supposed to come to the understanding that this is like turtles making their way to the water out of instinct? How? No wonder we are all confused.
The photoshop is terrible. The idea is a stretch. This ad gets a -1 from me, the only thing saving it from a -2 is that they used really pretty people for the ad.
The creative is not bad, but I respectfully disagree with the phrase "You've never touched the water before".
welcome to the world of ghost advertising. Cannes is coming!!!
http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe
you are wrong this campaign is everywere here in italy.
but i agree, the photo is impactfull and the idea is a little bit light.
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Advertising pass, pasta remain...
you know... i like... turtles. hehe... sweet lorries of the sea...
It all drops to the bottom in the copy.