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SunCom Wireless: Simon

SunCom Wireless: Simon
Your rating: None Average: 2.8 (19 votes)

Play your phone.

Advertising Agency: Y&R Puerto Rico
Creative Director: Sylvia Soler
Art Directors: Lourdes Berros, Hector Bermudez
Copywriters: Vanessa Fernandez, Madeleine Diaz, Adolfo Valdes
Published: June 2007

Comments

niranjanhg's picture 211 pencils

Can somebody explain me this, please....

I am a student.

LeeHarvey's picture 1541 pencils

Silly wordplay on 'Simon and Garfunkel, Michael Jackson and Phil Collins'. Get it?

muxa's picture 602 pencils

?

GAGBALL DILDOHANDS's picture 1872 pencils

So bad its good. LOL

It's only advertising.

mikepants2005's picture 438 pencils

Atrocious

teenie's picture 1910 pencils

I dunno--I agree with "so bad it's good." It's so cheesy it's almost endearing.

elgrecones's picture 327 pencils

is napster still alive?

ZaboZaboZabo's picture 443 pencils

Oh my god.

everartz's picture 3627 pencils

ya ya ya.. lame!
--
Everartz

Tincho's picture 1105 pencils

Funny but asshole idea.

Zeus's picture 734 pencils

Nice

Charlie Pratt's picture 427 pencils

I think the basic wit of the ad is good. It could have been used better. I don't think it makes a strong connection. If they'd gotten rights to the album covers and reworked them in Photoshop..maybe..

http://www.charlieprattdesign.com

Wordnerd's picture 4753 pencils

it's such a horrible wordplay its funny!

But i think this could really be a nice campaign if the tagline didn't just say "play your phone" but something like "Stops your music when someone calls. Phone XY" that's how i got it first

chino65's picture 326 pencils

Woeful. Outstandingly bad...

veritas's picture 90 pencils

This campaign is the exact copy of an Italian campaign for Pioneer, in which names were modified on purpose to mean that, if you don't have a top quality radio, you can't enjoy music to the full. I saw the campaign in several communication blogs and websites. I won't add any other word...

Veritas, Milan, Italy

chino65's picture 326 pencils

There was a great campaign for a Mini Disc player about 20 years ago that said something like: "Put Michael Jackson with New Kids". And "...something... Michael Bolton with Nine Inch Nails" etc by a very famous creative team.

stephen chiu's picture 50 pencils

Tweak, tweak and you have one 'original' piece.

doworkson's picture 242 pencils

corny

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