SunCom Wireless: Simon
Play your phone.
Advertising Agency: Y&R Puerto Rico
Creative Director: Sylvia Soler
Art Directors: Lourdes Berros, Hector Bermudez
Copywriters: Vanessa Fernandez, Madeleine Diaz, Adolfo Valdes
Published: June 2007
18 Comments
Can somebody explain me this, please....
I am a student.
Silly wordplay on 'Simon and Garfunkel, Michael Jackson and Phil Collins'. Get it?
?
So bad its good. LOL
We're going to need more lube.
Atrocious
I dunno--I agree with "so bad it's good." It's so cheesy it's almost endearing.
is napster still alive?
Oh my god.
ya ya ya.. lame!
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Everartz
| Everartz |
Funny but asshole idea.
Nice
I think the basic wit of the ad is good. It could have been used better. I don't think it makes a strong connection. If they'd gotten rights to the album covers and reworked them in Photoshop..maybe..
http://www.charlieprattdesign.com
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http://www.charliewrites.com
it's such a horrible wordplay its funny!
But i think this could really be a nice campaign if the tagline didn't just say "play your phone" but something like "Stops your music when someone calls. Phone XY" that's how i got it first
Woeful. Outstandingly bad...
This campaign is the exact copy of an Italian campaign for Pioneer, in which names were modified on purpose to mean that, if you don't have a top quality radio, you can't enjoy music to the full. I saw the campaign in several communication blogs and websites. I won't add any other word...
Veritas, Milan, Italy
There was a great campaign for a Mini Disc player about 20 years ago that said something like: "Put Michael Jackson with New Kids". And "...something... Michael Bolton with Nine Inch Nails" etc by a very famous creative team.
Tweak, tweak and you have one 'original' piece.
corny