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SunCom Wireless: Simon

SunCom Wireless: Simon
Your rating: None Average: 2.8 (19 votes)

Play your phone.

Advertising Agency: Y&R Puerto Rico
Creative Director: Sylvia Soler
Art Directors: Lourdes Berros, Hector Bermudez
Copywriters: Vanessa Fernandez, Madeleine Diaz, Adolfo Valdes
Published: June 2007

Comments

niranjanhg's picture 211 pencils
niranjanhg | Mon, 2008-02-25 07:56

Can somebody explain me this, please....

I am a student.

LeeHarvey's picture 1798 pencils
LeeHarvey | Mon, 2008-02-25 08:18

Silly wordplay on 'Simon and Garfunkel, Michael Jackson and Phil Collins'. Get it?

muxa's picture 602 pencils
muxa | Mon, 2008-02-25 08:02

?

BOOBJOB LOOBCANNON's picture 1872 pencils
BOOBJOB LOOBCANNON | Mon, 2008-02-25 08:03

So bad its good. LOL

We're going to need more lube.

mikepants2005's picture 438 pencils
mikepants2005 | Mon, 2008-02-25 08:36

Atrocious

teenie's picture 1910 pencils
teenie | Mon, 2008-02-25 09:46

I dunno--I agree with "so bad it's good." It's so cheesy it's almost endearing.

elgrecones's picture 327 pencils
elgrecones | Mon, 2008-02-25 10:15

is napster still alive?

ZaboZaboZabo's picture 443 pencils
ZaboZaboZabo | Mon, 2008-02-25 10:24

Oh my god.

everartz's picture 5362 pencils
everartz | Mon, 2008-02-25 10:30

ya ya ya.. lame!
--
Everartz

| Everartz |
Art direction and old school death metal.
www.everartz.blogspot.com | myspace.com/inkill

Tincho's picture 1105 pencils
Tincho | Mon, 2008-02-25 10:34

Funny but asshole idea.

Zeus's picture 872 pencils
Zeus | Mon, 2008-02-25 10:53

Nice

Charlie Pratt's picture 427 pencils
Charlie Pratt | Mon, 2008-02-25 11:11

I think the basic wit of the ad is good. It could have been used better. I don't think it makes a strong connection. If they'd gotten rights to the album covers and reworked them in Photoshop..maybe..

http://www.charlieprattdesign.com

-
http://www.charliewrites.com

Wordnerd's picture 5288 pencils
Wordnerd | Mon, 2008-02-25 11:19

it's such a horrible wordplay its funny!

But i think this could really be a nice campaign if the tagline didn't just say "play your phone" but something like "Stops your music when someone calls. Phone XY" that's how i got it first

chino65's picture 326 pencils
chino65 | Tue, 2008-02-26 04:24

Woeful. Outstandingly bad...

veritas's picture 90 pencils
veritas | Tue, 2008-02-26 12:27

This campaign is the exact copy of an Italian campaign for Pioneer, in which names were modified on purpose to mean that, if you don't have a top quality radio, you can't enjoy music to the full. I saw the campaign in several communication blogs and websites. I won't add any other word...

Veritas, Milan, Italy

chino65's picture 326 pencils
chino65 | Tue, 2008-02-26 23:26

There was a great campaign for a Mini Disc player about 20 years ago that said something like: "Put Michael Jackson with New Kids". And "...something... Michael Bolton with Nine Inch Nails" etc by a very famous creative team.

stephen chiu's picture 50 pencils
stephen chiu | Thu, 2008-02-28 01:12

Tweak, tweak and you have one 'original' piece.

doworkson's picture 242 pencils
doworkson | Thu, 2008-02-28 12:48

corny

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