Sun Media: Pommel Horse

Size is nothing without precision. No other media tool combines circulation size and the precision of customized media options.

Advertising Agency: Marshall Fenn Communications
Creative Director: James Dunlop
Art Director / Copywriter: Steven Kim
Photographer: Philip Rostron
Copywriter: James Dunlop

October 2008


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Guest commenter

forced. boring.

Toro's picture
1046 pencils

Why is it forced?

corre's picture
196 pencils

I don't mind the copy, but I don't like the picture going with it too much. It doesn't show the heavy man is lacking precision does it? Or perhaps that's just my severe lack on knowledge in girl sports...

Toro's picture
1046 pencils

Isn't that the point here? Big and NOT lacking precision.

SeanMartin's picture

Hardly a girl sport. Pommel horse is a guy's gymnastic sport. And it's part of the point that he *is* precise despite his size. I find these definitely eye-catching in a morbidly funny kind of way.


No, I am not a media buyer.

Piet's picture

Wrong size.

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Guest commenter
Guest commenter's picture
Guest commenter

utter f***in shit! bad art direction, doesnt even look like any efforts gone into it. the lightings all wrong on the man and horse to the background. Same ad as the skoda TV one. even that was shit! who's giving this dross 6 stars?

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Guest commenter

is that your her nipple is showing mum?

Javier Ramírez's picture
Javier Ramírez
1243 pencils

Interesante la idea, la dirección de arte no le hace justicia.

Chief Creative Director Nexus BBDO

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