December 2007

Welcome to 1366. Over 600 years ago, people saw the world with different eyes. They believed that the flaming sun was extinguished each night when it sank in to the sea. So when the beer export took off from Leuven, it was seen as a heroic act to be a sailor onboard the ships. We still believe today what they believed back then. Perfection has its price.

Advertising Agency: Lowe Brindfors, Stockholm, Sweden
Creative Director: Matthew Bull
Copywriters: Hakan Engler, Johan Holmstrom, Mats Brun
Art Directors: Rickard Villard, Tim Scheibel, Johan Tesch, Kalle dos Santos
Illustrator: Matte Painter
Photographer: Jean-Marie Vives

Comments (10)

Log in or register to post comments

Highest Rated

kai539's picture
Activity Score 244

nice idea, nice art

dhamorim's picture
Activity Score 449

Muito foda.

DarkSide's picture
Activity Score 1066

Very original approach.
Like it a lot, the art is good to.

k-rocka's picture
Activity Score 426

Fabulous art direction. Captivating.

jsptrck404's picture
Activity Score 437

gorgeous looking ad. and interesting to boot. bravo.

| think small |

fractalrene's picture
Activity Score 1504

Now, that's art direction. Bravo.

Yao's picture
Activity Score 4

Despite the negative comments on the other two ads I like the idea of people in 1366 that had no knowledge of many of the things we know now and still ventured into that big bad world to get the ingredients to brew their beer. Maybe a bit forced but still cool. And love the Art Direction.

Albondiga's picture
Activity Score 96

Love it

trans galactic's picture
trans galactic
Activity Score 85

what a brilliant image n art direction...........n copy too of course..........

angelbuer's picture
Activity Score 12

Great ARTWORK= Great ADS

kai539's picture
Activity Score 244

nice idea, nice art