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Summerville 10th Summer, 1

Agency: 
Published/Aired: 
February 2010
11635
Description: 

Summerville Beach Resort is the first five star hotel in one of the most trendy beaches of Brazil, Porto de Galinhas. With more than 200 accommodations, between rooms and bungalows, Summerville is the destination for tourists from all over the world. People search for comfort, relief and, of course, the sun. And that’s the concept of Summerville’s 10th anniversary campaign. There is a common sense that the Northeast of Brazil has only one season: summer. The idea is to use thermal images to represent the warmth of the region.

Print advertisment created by Gruponove, Brazil for SummerVille, within the category: Recreation, Leisure.

The french invented the bikini. Brazilians just cut off the unnecessary.

Comments (12)

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Highest Rated

Dzsoi's picture
Dzsoi
Activity Score 8508

I agree, there should be a very very tiny bikini on her. Nice copy anyway.

ZAPATABLOOD's picture
ZAPATABLOOD
Activity Score 30

jajaja, good jobe. Good art

elnietodeNicho's picture
elnietodeNicho
Activity Score 361

good line. nice art.

Shubhra Aggarwal's picture
Shubhra Aggarwal
Activity Score 86

gets the point across.. cute..fun..lighthearted

perromalo's picture
perromalo
Activity Score 429

This is the best one. Well-done.

mayankbarolia's picture
mayankbarolia
Activity Score 144

love the copy.. even the earlier one too..

Brain-Art's picture
Brain-Art
Activity Score 1101

Nice Art

Joe123's picture
Joe123
Activity Score 13

Here the copywriter made a great job. Congrats!

Prime83's picture
Prime83
Activity Score 497

I would have preferred that the image was more explicit, given the copy.

silvi's picture
silvi
Activity Score 4172

Copy has not relation with image.
Today is the bad campaigs day in adsoftheworld.

Dzsoi's picture
Dzsoi
Activity Score 8508

I agree, there should be a very very tiny bikini on her. Nice copy anyway.

ek kanya's picture
ek kanya
Activity Score 814

art is trying too hard. i dont liek the ad because art is fighting for recognition.

am an advertising junkie | read my flog at http://www.desicreative.com/forum

premc's picture
premc
Activity Score 917

nice work!
8/10

radical

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