Summerville Beach Resort: Summerville 10th Summer, 1
The french invented the bikini. Brazilians just cut off the unnecessary.
Summerville Beach Resort is the first five star hotel in one of the most trendy beaches of Brazil, Porto de Galinhas. With more than 200 accommodations, between rooms and bungalows, Summerville is the destination for tourists from all over the world. People search for comfort, relief and, of course, the sun. And that’s the concept of Summerville’s 10th anniversary campaign. There is a common sense that the Northeast of Brazil has only one season: summer. The idea is to use thermal images to represent the warmth of the region.
Advertising Agency: Gruponove, Recife, Brazil
Creative Directors: Aliwton Carvalho
Art Director: Ricardo "Kadito" Rodrigues
Copywriter: Aliwton Carvalho, Rafael Nântua
Photographers: Thomas Baccaro, Pontes Hotéis & Resorts Archive
Published: February 2010