Summerville Beach Resort: Summerville 10th Summer, 1

The french invented the bikini. Brazilians just cut off the unnecessary.

Summerville Beach Resort is the first five star hotel in one of the most trendy beaches of Brazil, Porto de Galinhas. With more than 200 accommodations, between rooms and bungalows, Summerville is the destination for tourists from all over the world. People search for comfort, relief and, of course, the sun. And that’s the concept of Summerville’s 10th anniversary campaign. There is a common sense that the Northeast of Brazil has only one season: summer. The idea is to use thermal images to represent the warmth of the region.

Advertising Agency: Gruponove, Recife, Brazil
Creative Directors: Aliwton Carvalho
Art Director: Ricardo "Kadito" Rodrigues
Copywriter: Aliwton Carvalho, Rafael Nântua
Photographers: Thomas Baccaro, Pontes Hotéis & Resorts Archive
Published: February 2010

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12 comments

ZAPATABLOOD's picture
ZAPATABLOOD
30 pencils

jajaja, good jobe. Good art

elnietodeNicho's picture
elnietodeNicho
360 pencils

good line. nice art.

Shubhra Aggarwal's picture
Shubhra Aggarwal
86 pencils

gets the point across.. cute..fun..lighthearted

perromalo's picture
perromalo
429 pencils

This is the best one. Well-done.

mayankbarolia's picture
mayankbarolia
144 pencils

love the copy.. even the earlier one too..

Brain-Art's picture
Brain-Art
1101 pencils

Nice Art

Joe123's picture
Joe123
13 pencils

Here the copywriter made a great job. Congrats!

Prime83's picture
Prime83
497 pencils

I would have preferred that the image was more explicit, given the copy.

silvi's picture
silvi
4172 pencils

Copy has not relation with image.
Today is the bad campaigs day in adsoftheworld.

Dzsoi's picture
Dzsoi
5269 pencils

I agree, there should be a very very tiny bikini on her. Nice copy anyway.

ek kanya's picture
ek kanya
814 pencils

art is trying too hard. i dont liek the ad because art is fighting for recognition.

am an advertising junkie | read my flog at http://www.desicreative.com/forum

premc's picture
premc
917 pencils

nice work!
8/10

radical

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