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Summer glow

Published/Aired: 
September 2007

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Description: 
Advertising Agency: Loud, Sydney, Australia
Creative Director: Andy Firth
Art Director / Illustrator: Muhannad Shono
Copywriter: Emma Den Ouden
Photographer: Montalbetti+Campbell

Comments (19)

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Highest Rated

athi510's picture
athi510
Activity Score 63

cheap n no chic.

andrej dwin's picture
andrej dwin
Activity Score 937

nice thing to do - play around with the package design.

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*the best skate/snow/surfing videos and pictures.
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BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

So bland

We're going to need more lube.

Aleksandra's picture
Aleksandra
Activity Score 6

Wow, excellent! I'm amazed...

Spanky's picture
Spanky
Activity Score 4899

no concept here. needs a line with an idea to make it passable.

Guest's picture
Guest

took me like ten minutes to spot the product.
NEXT!

RexMayers's picture
RexMayers

Ten minutes? maybe that's a good thing. who spends ten minutes on an ad anymore.

It's different, got me looking.

speedy's picture
speedy

it took you "like" ten minutes to spot the product?
is this Britney spears?
you shouldn't "like" be commenting on art direction then. stop embarrassing yourself.

in other news,
Amazing work.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

Ha ha!

Chill out grandad!

Go and listen to radio 4 and stroke the cat before you take your teeth out and have an early night.

After a cup of tea of course.

;-)

We're going to need more lube.

thetruth's picture
thetruth

I love it when you see an ad that suprises you with fresh graphic design, even if the concept weak.

If this ad had run five or six years ago, it would have done just that.

Tina arina's picture
Tina arina

So is the glass half full or half empty?

it did surprise me, and i thought it was fresh.
does not look like an ad, and that's why i like it.

Rog's picture
Rog
Activity Score 6082

So... is this how we talk to the 13-25 market?
Pretty, sparkly, princessy, nothingy pictures.
Oh, you!

>>>> That's not an ad. THIS is an ad.

dillola's picture
dillola

I'm "13-25"

and i like this... the details are awesome, and i'm not being sold some bull about the product and what i should think and buy.
it's letting me take what i want from it.

>>> He's not an ass. ROG is an ass.

he he... don't hurt me.

Guest star's picture
Guest star

hmm... and it seems your rather 13 than 25...

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

That's the point, you're not being sold anything.

We're going to need more lube.

jai hind's picture
jai hind
Activity Score 356

nice illustrations

iqrar ahmad
art director
arms advertising

jai hind
art director

elmikel's picture
elmikel
Activity Score 1147

This is just beautiful. I like all of them. Do you need any stupid lines persuading you about some made up bullshit or promising you something you just can't get using a simple deo? This product doesn't need it. This is all about image.

Fk Mikenj's picture
Fk Mikenj
Activity Score 197

my bookmark goes here

Guest's picture
Guest

I'll have some of what they're smoking.

athi510's picture
athi510
Activity Score 63

cheap n no chic.

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