The triggers of the monstrous pain, like loud noise and bright light, are symbolized as Ravana, the ten headed monster of the famous Hindu epic Ramayana.
Advertising Agency: The Greenroom, Mumbai, India
Creative Director / Art Director: Maheindra Thakur
Copywriter: Hiral Jhaveri
Published: April 2008
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9 Comments
Don't get it either.
Excellent work. i like it.
Sahi hai Bhidu!!!
?
India...
Add insult to injury then burn the candle at both ends.
:: Put your ears against the ground so i can walk over what you heard::
This is nice, it's a very localised campaign which will work only in south-east asia.
Its not working for me either!
Seems print adaptation of the zandu bam TVC.
Right Harshik suraiya ?
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Amit Singh
This is good execution, but I get the idea when u explain it and not from ur ad.
sorry...can't relate to it