Sumatriptan: Noise

Sumatriptan: Noise

The triggers of the monstrous pain, like loud noise and bright light, are symbolized as Ravana, the ten headed monster of the famous Hindu epic Ramayana.

Advertising Agency: The Greenroom, Mumbai, India
Creative Director / Art Director: Maheindra Thakur
Copywriter: Hiral Jhaveri
Published: April 2008

Your rating: None Average: 3 (3 votes)

Comments

Submitted by Saatchi Makak on Sun, 2008-05-11 06:49.

Don't get it either.

Submitted by sandra 80 on Sun, 2008-05-11 07:43.

Excellent work. i like it.

Submitted by harshik suraiya on Sun, 2008-05-11 09:43.

This reminds me of the zandu bam TVC which was done couple of years back in India,
where a Ravana has head aches and when zandu bam is given to him it cures all pains in his heads.
This campaign is very nice:)

your work is your identity.
http://harshikcreations.blogspot.com/

Submitted by keran on Mon, 2008-05-12 01:14.

Sahi hai Bhidu!!!

Submitted by konekt on Mon, 2008-05-12 01:32.

?

Submitted by iT-iS-i on Mon, 2008-05-12 04:55.

India...

Add insult to injury then burn the candle at both ends.

Submitted by bottleHeD on Mon, 2008-05-12 09:50.

This is nice, it's a very localised campaign which will work only in south-east asia.

Submitted by getconnected2001 on Mon, 2008-05-12 12:56.

Its not working for me either!
Seems print adaptation of the zandu bam TVC.
Right Harshik suraiya ?

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Amit Singh

Submitted by harshik suraiya on Tue, 2008-05-13 06:46.

:)

your work is your identity.
http://harshikcreations.blogspot.com/

Submitted by alialli on Wed, 2008-05-14 12:57.

This is good execution, but I get the idea when u explain it and not from ur ad.