Sumatriptan: Noise

The triggers of the monstrous pain, like loud noise and bright light, are symbolized as Ravana, the ten headed monster of the famous Hindu epic Ramayana.

Advertising Agency: The Greenroom, Mumbai, India
Creative Director / Art Director: Maheindra Thakur
Copywriter: Hiral Jhaveri
Published: April 2008


Saatchi Makak's picture
Saatchi Makak
246 pencils

Don't get it either.

sandra 80's picture
sandra 80
4 pencils

Excellent work. i like it.

keran's picture
12 pencils

Sahi hai Bhidu!!!

konekt's picture
60 pencils


iT-iS-i's picture
1721 pencils


Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

bottleHeD's picture
84 pencils

This is nice, it's a very localised campaign which will work only in south-east asia.

getconnected2001's picture
987 pencils

Its not working for me either!
Seems print adaptation of the zandu bam TVC.
Right Harshik suraiya ?

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Amit Singh

alialli's picture
211 pencils

This is good execution, but I get the idea when u explain it and not from ur ad.

raavigeorgian's picture
2444 pencils

sorry...can't relate to it

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