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Sadness, Girl

Agency: 
Published/Aired: 
October 2010
Description: 

Print advertisment created by Seven, Brazil for Suicide prevention office, within the category: Public Interest, NGO.

We transform sadness into hope

Advertising Agency: Seven Comunicação Total, Blumenau, Brazil
Creative Director: Juliano Tejada
Art Director / Illustrator: Mário Sérgio Ferreira
Copywriter: César Noda
Retoucher: Kado Digital Art
Photographer: Shutterstock

Comments (10)

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Highest Rated

Cheerriiee's picture
Cheerriiee
Activity Score 952

I liked it, just make the copy BIGGER, that makes me sad actually!.

velle's picture
velle
Activity Score 1550

I've called suicide prevention hot lines before just to see how fast they'd pick up their phone. I swear if I was truly suicidal, I would have been dead by now. Just saying.

Seriously, sometimes the best thing (if you have no-one else) is someone who will pick up the phone fast and really listen.

These ads are visually interesting, but my first take out with the (happy-face) hand over face is the mask we put for the world to see - I don't know, maybe the message could be more related to that.
Just my two cents.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Bang on, velle.

And make that four cents! :)

The Jobless Writer
Will Think for Salary

velle's picture
velle
Activity Score 1550

Bang bang! :D

Guest's picture
Guest

They make sense but I doubt they have the right impact on sad people.

jamesrothenburg's picture
jamesrothenburg
Activity Score 554

I agree with the first comment. To me the visual talks more about putting on a false happy face to the outside world. I think there is more inherent truth in that than what the headline actually says.

kergu's picture
kergu
Activity Score 6795

the copy is weak..

Roger Keynes's picture
Roger Keynes
Activity Score 5498

This isn't working at all.

It's illustrating the darkness of the problem.

A facade of happiness hiding the absolute despair.

Was this focus grouped at all???

Pull it and rethink it, seriously.

The Jobless Writer
Will Think for Salary

Cheerriiee's picture
Cheerriiee
Activity Score 952

I liked it, just make the copy BIGGER, that makes me sad actually!.

Dzsoi's picture
Dzsoi
Activity Score 8479

Yep, it's not transforming but covering. Interesting but wrong visual.

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