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Comments (37)

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Highest Rated

Spoonfeederxxx's picture
Spoonfeederxxx
Activity Score 641

Interesting, but that's as far as it goes...

missed my turn's picture
missed my turn
Activity Score 426

David Blaine?

Guest's picture
Guest

nah man it's Macy Gray

jsantanaxp's picture
jsantanaxp
Activity Score 401

LOL.

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http://comunique9.blogspot.com

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Favete's picture
Favete
Activity Score 365

It's called levitation coz the idea is too forced. I mean, the head never hangs back... i hangs forward!!!

Guest's picture
Guest

nice execution

Blair Semenoff's picture
Blair Semenoff
Activity Score 651

Surprised no .com is available for additional information

Guest's picture
Guest

really like this

ShaniG's picture
ShaniG
Activity Score 17214

Too forced

everartz's picture
everartz
Activity Score 7609

i like it...
--
Everartz

| Everartz |

Guest's picture
Guest

Kind of like it, something new at least.

http://www.markrichardsondesign.com

Guest's picture
Guest

excellent idea nice execution...

gioborde's picture
gioborde
Activity Score 1387

I like the line.

GiBo

pardzy's picture
pardzy
Activity Score 16

good pic and good mood&tone

Guest's picture
Guest

Nice!

Guest's picture
Guest

art direction is excellent but the copy sucks.

NomadDCLXVI's picture
NomadDCLXVI
Activity Score 443

the line is really good.
but if you will ask smokers do they feel like they are committing suicide... most probably you will get some joke in return :) and that's all.
This is tough area - a lot of anti smoking ads have really nice ideas, but mostly it just does not work for the smokers.
But - on the other hand, this may work for people who was thinking about stating to smoke.. may be.

dclxvi

Guest's picture
Guest

WOW!!! i liked it

thefakehuman's picture
thefakehuman
Activity Score 410

THe art director could use some one else to write his copy...cuz this one doesnt do judgement...

- Life Feeds on Life -

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

shite

We're going to need more lube.

Favete's picture
Favete
Activity Score 365

It's called levitation coz the idea is too forced. I mean, the head never hangs back... i hangs forward!!!

dzc's picture
dzc
Activity Score 2

This is a great, powerful, iconic image and ad. True the head usually hangs forward--That's all you have as a critique? C'mon! Try and focus on the big idea (and beautiful execution) or don't bother cramming up the boards...

Favete's picture
Favete
Activity Score 365

I won't say the rest coz it was already said, it won't keep me away from the cigarretes, but nice response.

Guest's picture
Guest

Hey, if the head isn't hanging the way it should be, the ad is dead isn't it? D'OH!!!

Guest's picture
Guest

nice!!!

Grrrr's picture
Grrrr
Activity Score 1961

Funny, the idea is in the logo: the stool upside down...

Guest's picture
Guest

i loved the copy

Guest's picture
Guest

really

miko1aj's picture
miko1aj
Activity Score 3086

great ad. super photo treatment. although i think copy is absolutely unnecessary i must admit that genuity of this message is self-strong enuogh. great job.

joelapompe's picture
joelapompe
Activity Score 3830

words are great

http://www.joelapompe.net / Facebook : Joelapompe

NatalieM's picture
NatalieM
Activity Score 1685

Good work!

maashookshee's picture
maashookshee
Activity Score 414

great idia.. week copywriting

Guest's picture
Guest

very good

Puly13795's picture
Puly13795
Activity Score 42

Call me a picky copywriter, and this is only to adhere to my own style, but I would change the headline around a little:

When you choose to die, it's called suicide.

or

25 million smokers worldwide? Or the largest suicide pact in history.

or no headline at all. It works fine with just the visual.

veemaster's picture
veemaster
Activity Score 33

great..!

psalyms's picture
psalyms
Activity Score 116

nah bad, nah bad

Guest's picture
Guest

i'm smoking now...maybe tomorrow i'll die in a car accident..

Spoonfeederxxx's picture
Spoonfeederxxx
Activity Score 641

Interesting, but that's as far as it goes...

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