postman's picture
951 pencils

Ugh, this is what I will wear? Gross!

Kin's picture
86 pencils

no.051...coming in at 20,532...

afterbyrne's picture
215 pencils

So you are just a number if you work for Sugoi??

andrej dwin's picture
andrej dwin
937 pencils

wtf? what's wrong with you?
didn't you ever buy something with that little tag that read "inspected by: #whatever"?
maybe you should go out and do a bit shopping.
they play around with something very typical and use a great twist on it.
it is inspected by a number. but that number ain't some underpaid overweight worker who doesn't really know shit. it's an athlete who actually is really worth giving any judgment on their apparel.

AdArena: Sex Sells

am-o's picture
162 pencils

i'm a runner and i don't think him sweating all over it is going to gross me out, in fact it only makes me want to go out and buy some.

i do think that this one and the bike one are easier reads than the first one. they picked up on a great insight: the person wearing the clothes and using them for their ultimate purpose are the inspectors.

andrej dwin's picture
andrej dwin
937 pencils

I'm a runner too. that's why I love 'em.

AdArena: Sex Sells

broughcut's picture
20 pencils

ditto. instantly clicks for the target market. (/ leaves to check out sugoi.com)

adam's picture

This add works for me. The inspected idea is great, and the athlete himself is performing at his best. Its what we should all try to do in life.

Log in or register to post comments