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15 comments

Guest's picture
Guest

i like it. straight n simple

purplehazegirl's picture
purplehazegirl
52 pencils

i like the line ...

Guest's picture
Guest

the lines are really familiar, ad-school headlines. ridiculous art direction.

ackattak's picture
ackattak
396 pencils

It's true, the lines do sound vaguely ad-schoolish and forced. Could be due to the choice of client, which is also the type of niche, local business that is normally worked on in the classroom. This line may be the only salvageable one of the bunch. Use it as a jumping-off point, scrap the "ridiculous" art direction, and start over.

Guest's picture
Guest

Do you even work in advertising?

ackattak's picture
ackattak
396 pencils

Yes, Guest Commenter, I do.
Yourself?

mikelite's picture
mikelite
1031 pencils

it's for a damn cupcakery, RELAX.

http://mikelightman.com/blog

ackattak's picture
ackattak
396 pencils

This is a comment board. I posted a comment. Deal with it.
It's not my fault these ads are less than stellar.

Guest's picture
Guest

don't mind the line, but you can't even see the cupcake in the picture.

Guest's picture
Guest

RE:
it's for a damn cupcakery, RELAX.

so what? they still suck

shitix-'s picture
shitix-
227 pencils

nice line,bad visual

fucking timing

unmanman's picture
unmanman
118 pencils

greetings

not great... although its good to see the product has been sorta 'covered' and not smacked in your face like in most contemporary advertising

Guest's picture
Guest

its very nice

Guest's picture
Guest

Great cupcakes are not only delicious, they're beautiful. If you've ever seen (for instance) a Magnolia or Buttercup cupcake, you just want to look at it for a few moments before you eat it (especially devil's food with maple syrup butter cream frosting and sprinkles).
The cupcakes in these ads bear no resemblance to any great-looking, delicious cupcake I've ever seen. They do not make my eyes jealous of my tongue, and they don't make me jealous of this creative work (which is what all great creative work should do).

Guest's picture
Guest

I would prefer to the see the company name mark on top of the other wording to give it a cherry on top effect.

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