SUDC: Girl
Unfortunately, some fairy tales never reach their happy ending.
Sudden Unexplained Death in Childhood can occur after a child's first birthday.
Advertising Agency: Della Femina, New York, USA
Creative Director: Jerry Della Femina
Art Director: Einav Jacubovich
Copywriter: Cristine Esguerra
Illustrator: Steve Mack
Published: December 2007


10 Comments
beautiful n effective
Is it some sort of standard to use that font with any subject pertaining to fairytales ?
It has to be, to make it look like a generic fairy tale book... This is an effective capaign.
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Because great designs need no further explanation.
Gud idea. Nice Presentation.
But i think there is no Happy Ending.
There is only Ending.
Vinaywins
any one here see this like a cliche?
this concept again?
and from mr. Della Femina?
fairy tales aren't that long. this looks like a 300+ page book. and the paper stock doesn't even match. probably because they printed it on the agency printer, and spray mounted into some random book. other than that, fairy tales are a bit of a cliche for children's hospitals.
i dont like it...to be quite honest...its kinda freaky...
I think this is very scoolish. I mean, advertising school, 1st year.
Is this a joke? Are we on Punkd?