Subway: Waterslide

Ad to launch new smoothies at Subway restaurants.

Advertising Agency: Publicis Mojo, Brisbane, Australia
Creative Director: Andy Ward
Art Director: Shay Devery
Copywriter: Ryan Petie
Photographer: John Bowden
Retoucher: Justin Overell

April 2011


morse's picture
17002 pencils

It's fun to look at but why waterslide?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

arke1's picture
237 pencils

Maybe they give you one of these giant twisted straws with your smoothie?

jjf's picture
260 pencils

I think cuz it's diving into a world of coldness :)

ace85le's picture
3939 pencils

looks like fortune bamboo + Frankenstein to me.


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Bob.C's picture
1161 pencils

Great visual but without copy I wonder if anyone clearly knows that they've launched smoothies. Without being told I'd possibly guess that subway sold a slush type drink. OK as POS

bhuvneshwar.chd's picture
989 pencils

pipe should not touch the juice in the glass.

the people sliding down, will went into juice. . . obversely... they will.

concept is good.

"If you are irritated by every rub, how will you be polished?"
— Rumi

Molecule's picture
435 pencils

somehow, the slogan "eat fresh" does not look right here.

dadada's picture
1720 pencils


Everybody is creative, be yourself.

MidasTouch's picture
1024 pencils

The waterslide looks real, you really feel like going into it, but the rest of the drink is too fake.
I mean the association of food and fun is cool, but the graphical treatment leaves me a bit dubious.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Ensamblador's picture
239 pencils

The feeling is not right. Feels more like a deadly trap to me. The visual is great, but the swimmers element, I dont know

Dirgha's picture
103 pencils

They could have applied the same concept to the real water slide

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