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Waterslide

Agency Network: 
Published/Aired: 
April 2011
Description: 

Ad to launch new smoothies at Subway restaurants.

Print advertisment created by Publicis, Australia for Subway, within the category: Non-Alcoholic Drinks.

Advertising Agency: Publicis Mojo, Brisbane, Australia
Creative Director: Andy Ward
Art Director: Shay Devery
Copywriter: Ryan Petie
Photographer: John Bowden
Retoucher: Justin Overell

Comments (11)

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morse's picture
morse
Activity Score 18006

It's fun to look at but why waterslide?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

arke1's picture
arke1
Activity Score 235

Maybe they give you one of these giant twisted straws with your smoothie?

jjf's picture
jjf
Activity Score 260

I think cuz it's diving into a world of coldness :)

ace85le's picture
ace85le
Activity Score 3935

looks like fortune bamboo + Frankenstein to me.

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Bob.C's picture
Bob.C
Activity Score 1159

Great visual but without copy I wonder if anyone clearly knows that they've launched smoothies. Without being told I'd possibly guess that subway sold a slush type drink. OK as POS

bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

pipe should not touch the juice in the glass.

the people sliding down, will went into juice. . . obversely... they will.

concept is good.

"If you are irritated by every rub, how will you be polished?"
— Rumi

Molecule's picture
Molecule
Activity Score 435

somehow, the slogan "eat fresh" does not look right here.

dadada's picture
dadada
Activity Score 1720

agree

Everybody is creative, be yourself.

MidasTouch's picture
MidasTouch
Activity Score 1024

The waterslide looks real, you really feel like going into it, but the rest of the drink is too fake.
I mean the association of food and fun is cool, but the graphical treatment leaves me a bit dubious.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Ensamblador's picture
Ensamblador
Activity Score 239

The feeling is not right. Feels more like a deadly trap to me. The visual is great, but the swimmers element, I dont know

Dirgha's picture
Dirgha
Activity Score 103

They could have applied the same concept to the real water slide

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