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Onion

Agency: 
Published/Aired: 
December 2008
Description: 

Print advertisment created by Orchard, India for Subhiksha, within the category: Retail Services.

Everything for less.

Advertising Agency: Orchard Advertising, Bangalore, India
Creative Director: Thomas Xavier
Art Director: Sagar Prajapati
Copywriter: Nirupama

Comments (25)

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Highest Rated

Guest's picture
Guest

agree....and the art would be better for some kind of agriculture investment.

STRTLRS's picture
STRTLRS
Activity Score 1601

Nice insight. Hate the shadow on the "egg" version.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

Ad_Man's picture
Ad_Man
Activity Score 826

insight? where?

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

giusbon's picture
giusbon
Activity Score 71

yet another moneybank concept...

Guest's picture
Guest

The simplicity is great.
But what is the message here? That you're putting money in to your veggies? This doesn't fit with "everything for less" slogan.

Guest's picture
Guest

Maybe something got lost in the translation? But a better line would have been about saving with every purchase? That way the connection with a piggy bank could be made. Not a copywriter but I would have pursued the saving angle.

Guest's picture
Guest

I agree with "Guest commenter" regarding the savings angle. The tagline / endline / strapline doesn't quite work with the piggy bank visual.

Guest's picture
Guest

Maybe something got lost in the translation? But a better line would have been about saving with every purchase? That way the connection with a piggy bank could be made. Not a copywriter but I would have pursued the saving angle.

Guest's picture
Guest

Subhikshi!
is it they are re launching
coz off the outlets has been closing

Guest's picture
Guest

Bakwasss.....

Guest's picture
Guest

There is absolutely no concept here...think once again..cuz there is no message

unmanman's picture
unmanman
Activity Score 118

like it...

LeeHarvey's picture
LeeHarvey
Activity Score 3045

not a very fresh onion eh?

Kaz's picture
Kaz
Activity Score 163

Old/no idea.
Copy doesn't link with the image.

Guest's picture
Guest

among all 3 visuals onion should have been fresh since if u r showing vegetables they shud b shown fresh n not sprouted n line itself was sfficient to show the saving rather than taking help of piggy bank

Guest's picture
Guest

Nice one

Guest's picture
Guest

està bien para un afiche de supermercado de los días de la verdura como los que ponen en el jumbo.

Guest's picture
Guest

the picture is nice but"EVERY THING FOR LESS" is not that expressive.

arvind,

Guest's picture
Guest

very similar to the argentinian VEA supermarkets campaign

Guest's picture
Guest

i think to an Indian, the ad speaks a lot. This ad should be based on an insight that customers look for saving options in every purchase i.e when they buy potatos eggs onions, 'how less' is a pertinent Question in their mind.
The art has done a good job by providing a visual version of a layman's thought.

Guest's picture
Guest

as soon as i saw the thumbnail, i knew it had to be subhikhsha. good work.

Guest's picture
Guest

"everything for less" should be replaced with "SAVE A LOT ON ALL THE LOT"

Guest's picture
Guest

very good for budget shops

icanthink's picture
icanthink
Activity Score 270

nothing great about it.

Guest's picture
Guest

the line doesn't work with the concept.

Guest's picture
Guest

agree....and the art would be better for some kind of agriculture investment.

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