Advertising Agency: Leo Burnett, Sydney, Australia
Creative Director: Mark Collis
Art Director: Chris McMullen
Copywriter: Will Edwards
Photographer: Gary Sheppard
Published: January 2007
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14 Comments
You don't need to show the car this way.
it is part of the !!! Awesome!!!
Why are blacks always portrayed in a disfigured, animalistic or a less than human depiction?
It's subtle but it speaks to our pysche as white people all over the world.
Think about it. Racism is insidious.
insidious adj. Working or spreading harmfully in a subtle or stealthy manner: insidious rumors; an insidious disease.
Are you taking the piss?
Think about it.
Let's start with your name...
>>>> That's not an ad. THIS is an ad.
i agree with Rob. Don't start assuming stuff.
White love: What a stupid comment. I doubt that even x'd the minds of the creatives. they probably thought black car - black guy, Silver car - silver horse.
For me the thought of the boxer is strong since the car has a boxer engine and the sti range is a performance enhanced boxer engine. It's speaking to the enthusiasts. And yeah you probably could leave the Car out, But they probably wouldn't have sold it in without it.
White love, change your name to white guilt.
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Advertising pass, pasta remain...
I like the overall mood but the car is a little bit fake, no reflection no reality.
The idea is a bit seen, but quite good.
And please fellow stop posting stupid comments.
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Advertising pass, pasta remain...
Liked the art direction, except the car. Liked the idea...
Hee... Looks like something the Italians would come up with...
what is this
heee this funny
I'm a bastard.
We should decline guests comment.
Even I can answer as "white love" ...who will know?