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Respect, 1

Agency: 
Published/Aired: 
September 2009
Description: 

Get the sedan that commands respect.

Advertising Agency: DDB Canada, Toronto
Creative Director: Andrew Simon
Art Director: Todd Mackie
Copywriter: Denise Rossetto
Account: Michael Davidson, Geoff Taylor, Jeff Huether, Brian Tod
Media: OMD - Michelle Jairam, Meri Ward, Sonia Soares
Photographer: Frank Hoedl
Photography House: Westside Studio
Production: Rose - Ella Morrison
Studio: Ad Rules - Jane Davies

Comments (11)

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Highest Rated

beckspuppy's picture
beckspuppy
Activity Score 87

nice car but the concept and execution ordinary. Done before so many times!

Guest's picture
Guest

vey very bad.

Guest's picture
Guest

That big spot if light in the middle is well annoying! Why didnt they get rid of that?

Guest's picture
Guest

well... at least is not they tried to not ONLY do the bird one

dlue's picture
dlue
Activity Score 342

never thought leaves could show or not show respect, with that whole lack of sentient consciousness and all

cheers,
dlue

Hellas's picture
Hellas
Activity Score 1172

In all 3 ads you show respect that comes from nature (leaves, water, birds) but i don't get why would nature "respect" this car? If it was a hybrid it would work well but i don't understand this. Is this car faster than other cars? If so, show that other cars respect it giving it room/open road. Find what this car does better than others and shows that something relevant shows respect...

"I don't live in Greece, Greece lives in me..."

everartz's picture
everartz
Activity Score 7609

i think this idea is been done before, i dont have the link but pretty sure that i was created somewhere.. so it makes this campaign unoriginal..

| Everartz |

Guest's picture
Guest

Make better ads. Fire the team.

harryposter's picture
harryposter
Activity Score 322

no magic

Guest's picture
Guest

The same concept is being used before for Harley Davidson especially the idea of crows...

Guest's picture
Guest

Very beautiful car but the concept has been done millions of times before and the execution is also ordinary. Its missing the wow factor.

beckspuppy's picture
beckspuppy
Activity Score 87

nice car but the concept and execution ordinary. Done before so many times!

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