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12 comments

Algareto's picture
Algareto
216 pencils

Lovely art direction.

andrej dwin's picture
andrej dwin
939 pencils

superchill artdirection.
but this one is better than the boxer.
btw, as much as I like 4x4 drive cars, I never liked the subaru design. but these ads show the car in such a lovely fashion, I'm falling for them!
well done by the agency guys.

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kgeiger's picture
kgeiger
7016 pencils

No doubt, this is really cool artwork. But the analogies are way overdone .

Nthngmn's picture
Nthngmn
626 pencils

Eeeee, studio shot. I feel your pain. My car client can never "track down a car" for us to shoot.

Good attempt, unfortunately the retouching just wasn't there yet. Lighting on the car is off.

sparkvisual's picture
sparkvisual
56 pencils

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sparkvisual's picture
sparkvisual
56 pencils

I'm indifferent to these. And indifferent don't sell cars.

halfstring's picture
halfstring
288 pencils

I agree with kgeiger - these feel a little forced. This one is damn beautiful though.

AdvertisingIsNotArt's picture
AdvertisingIsNotArt
58 pencils

Maybe all horses should be like this then they wouldn't suffer from equine Influenza!;)

Great image. I doubt if the car should've been included as it waters down the impact of the idea for me. Though the whole idea of using horses as a symbol of power/performance has been done before - BMW for example. Executionally however, this is different. Well done.

Rog's picture
Rog
6094 pencils

Tend to agree, with AINA.
Feels heavy handed, otherwise.

>>>> That's not an ad. THIS is an ad.

LeeHarvey's picture
LeeHarvey
3045 pencils

Heeeeey! The eighties are back! Really cool, this retro-airbrush-look...................

credosian's picture
credosian
272 pencils

this ad dosent make me LOOK-UP to the car

definitely doesnot make me want to buy it

-- yes great art direction, nice concept, nice work ----

BUT WHERE IS THE 'AD'?

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